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DISCOVERY OF BEHAVIOR-BASED ITEM RELATIONSHIPS

  • US 20120259729A1
  • Filed: 06/18/2012
  • Published: 10/11/2012
  • Est. Priority Date: 09/18/1998
  • Status: Active Grant
First Claim
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1. A method of discovering item relationships, the method comprising:

  • storing, in computer storage, records of electronic shopping cart contents of each of a plurality of users of an interactive system that provides electronic shopping carts, said records of shopping cart contents identifying particular items selected by users to add to their electronic shopping carts; and

    generating, based at least partly on the records of electronic shopping cart contents, a mapping that maps items to corresponding sets of related items;

    said method performed by a computing system that comprises one or more computers.

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