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Illustrating Cross Channel Conversion Paths

  • US 20120259871A1
  • Filed: 04/11/2011
  • Published: 10/11/2012
  • Est. Priority Date: 04/11/2011
  • Status: Active Grant
First Claim
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1. A method of providing data related to conversion paths, the method comprising:

  • receiving information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;

    receiving a sorted list of channel groups, wherein each channel group comprises one or more group rules, wherein the one or more group rules refer to one or more dimensional data, and wherein each channel group comprises a group name;

    grouping each user interaction in the plurality of conversion paths into a channel group based upon the sorted list of channel groups;

    for each channel group, determining the number of conversion paths that include one or more user interactions that are grouped into the each channel group;

    receiving a selection of channels to visualize;

    generating an image comprising a plurality of circles, wherein each circle is associated with a selected channel, wherein all of the plurality of circles overlap, wherein an area of each circle is proportional to the percentage of conversion paths that include one or more user interactions that are grouped into the selected channel, and wherein an area of overlap of all of the circles is proportional to a percentage of conversion paths that include user interactions from each selected channel.

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