DYNAMIC UPDATING OF CONTENT BASED ON GAMING-APPLICATION CONTEXT

• US 20120264504A1
• Filed: 04/17/2012
• Published: 10/18/2012
• Est. Priority Date: 04/18/2011
• Status: Active Grant

• Current Assignee: LNW Gaming Incorporated (Light & Wonder Incorporated)
• Original Assignee: WMS Gaming Incorporated (Light & Wonder Incorporated)
• Inventors: Gagner, Mark B., Pacey, Larry J., Thomas, Alfred, Ward, Matthew J., Krishnan, Siva Kumar
• Granted Patent: US 9,257,006 B2
• Time in Patent Office: Days
• US Class Current: 463/25
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions
• CPC Class Codes: G07F 17/3244 Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes
• CPC Class Codes: G07F 17/326 Game play aspects of gaming systems

Abstract

A wagering game system and its operations are described herein. In some embodiments, the operations can include receiving first application data from a first application, where the first application data describes a first characteristic of first content from the first application. The first application presents the first content during a wagering game session. The operations can further include determining a relationship between the first characteristic and a second characteristic of second content of a second application that presents the second content during the wagering game session while the first application presents the first content. The operations can further include modifying the second content dynamically based on the relationship between the first characteristic and the second characteristic.

Claims

1. A computer-implemented method comprising:

receiving first application data from a first application, wherein the first application data describes a first characteristic of first content, wherein the first content is presented by a first application associated with a wagering game session;

determining a relationship between the first characteristic and a second characteristic of second content, via at least one of one or more processors, wherein the second content is presented by a second application associated with the wagering game session while, concurrently, the first application presents the first content, and wherein the first application and second applications run independently from each other; and

modifying the second content dynamically, via at least one of the one or more processors, based on the relationship between the first characteristic and the second characteristic.

2. The computer-implemented method of claim 1, wherein the determining the relationship between the first characteristic and a second characteristic comprises:

searching a rules store; and

determining a rule that relates to both the first characteristic and the second characteristic.

3. The computer-implemented method of claim 2, wherein the modifying the second content dynamically based on the relationship between the first characteristic and the second characteristic comprises:

altering one or more of a physical appearance and audio of content using the rule.

4. The computer-implemented method of claim 1, wherein the determining the relationship between the first characteristic and a second characteristic comprises:

comparing the first characteristic to a player history associated with the second characteristic;

assigning a category to the first characteristic based on the comparing; and

determining that the category is assigned to the second characteristic via a rule associated with the second application.

5. The computer-implemented method of claim 1, wherein the first application is associated with a wagering game machine and the second application is associated with a mobile device.

6. The computer-implemented method of claim 1, wherein the first application publishes the first application data, and wherein the second application subscribes to the first application data.

7. One or more machine-readable storage media having instructions stored thereon, which when executed by a set of one or more processors causes the set of one or more processors to perform operations comprising:

receiving first application data from a first application, wherein the first application data describes a first characteristic of first content from the first application, and wherein the first application is presented via a wagering game machine during a wagering game session;

analyzing the first characteristic of the first content in relation to a second characteristic of second content of a second application which is presented via the wagering game machine concurrently with the first application, wherein the first application and second application are independent applications from each other;

determining a relationship between the first characteristic and the second characteristic based on the analyzing; and

updating the second content dynamically based on the relationship between the first characteristic and the second characteristic.

8. The one or more machine-readable storage media of claim 7, wherein the operation for analyzing the first characteristic of the first content in relation to the second characteristic of the second content includes operations comprising:

comparing the first characteristic to a player history associated with the second characteristic; and

assigning a category to the first characteristic based on the comparing.

9. The one or more machine-readable storage media of claim 8, wherein the operation for determining the relationship between the first characteristic and the second characteristic includes operations comprising:

determining that the category is assigned to the second characteristic via a rules store.

10. The one or more machine-readable storage media of claim 9, wherein the operation for updating the second content dynamically based on the relationship between the first characteristic and the second characteristic includes operations comprising:

updating the second content using the category.

11. The one or more machine-readable storage media of claim 7, wherein the operation for updating the second content dynamically comprises:

presenting advertisements that promote a relationship between with the first characteristic and the second characteristic.

12. The one or more machine-readable storage media of claim 7 said operations further comprising:

detecting additional application data from the second application in response to updating the second content dynamically, wherein the additional application data includes a third characteristic;

determining an additional relationship between the third characteristic and the first characteristic of the first content; and

updating the first content dynamically based on the additional relationship between the third characteristic and the first characteristic.

13. A system comprising:

a server configured to provide a first gaming content; and

a wagering game machine comprising

a content controller configured to

present the first gaming content via a first application, and

present second gaming content via a second application concurrently with the first gaming content during a wagering game session, wherein the first application and second application are independent applications from each other, and

a contextual management module configured to

detect first data from the first application, wherein the first data describes the first content,

analyze the first data,

determine, via analysis of the first data, that a characteristic of the first data can be used to modify the second content, and

modify the second content using the characteristic of the first data.

14. The system of claim 13, wherein the contextual management module is further configured to,

determine that the second application does not possess a first functionality of the first application, and

add second functionality to the second application to perform a substantially similar function as the first functionality.

15. The system of claim 13, wherein the contextual management module is further configured to,

determine that the first application interprets first player input in a first manner,

determine that the second application interprets the second player input in a second manner,

determine a relational mapping between the first manner and the second manner, and

provide the relational mapping to the second application

16. The system of claim 13, wherein the relational mapping relates player input of a first player control device that is configured for use by the first application to a second player control device that is configured for use by the second application.

17. An apparatus comprising:

one or more processors; and

a contextual management module configured to, via the one or more processors,

detect an event generated by a first application, wherein the event is generated for first content from a first application, and wherein the first application presents the first content via a wagering game machine during a wagering game session,

analyze the event,

determine, based on the analyzing, a relationship between the event and a rule associated with second content of a second application that presents the second content via the wagering game machine concurrently with the first application, wherein the first application and second application are independent applications from each other, and

update the second content dynamically using the rule.

18. The apparatus of claim 17, wherein the contextual management module is further configured to,

dynamically modify a sound characteristic of the second content to match a sound characteristic of the first content.

19. The apparatus of claim 17, wherein the contextual management module is further configured to,

dynamically modify a player preference associated with the second content to match a player preference associated with the first content.

20. The apparatus of claim 17, wherein the contextual management module is further configured to:

dynamically modify a wagering game asset associated with the second content based on a social communication associated with the first content.

21. The apparatus of claim 17, wherein the contextual management module is further configured to:

determine that a player account possesses secondary economy trading units, and

suggest a wagering game application, during the wagering game session, that utilizes the secondary economy trading units.

22. An apparatus comprising:

means for receiving first application data from a first application, wherein the first application data describes a first characteristic of first content from the first application, and wherein the first application presents the first content via a first device during a wagering game session;

means for determining a relationship between the first characteristic and a second characteristic of second content of a second application that presents the second content via machine second device while, concurrently, the first application presents the first content, wherein the first application and second application are independent applications from each other; and

means for modifying the second content automatically based on the relationship between the first characteristic and the second characteristic.

23. The apparatus of claim 22, wherein the means for determining the relationship between the first characteristic and the second characteristic comprises:

determining one or more first metatags associated with a description of the first characteristic;

searching second metatags associated with the second content; and

finding matches between the first metatags and the second metatags.

24. The apparatus of claim 23, wherein the means for modifying the second content automatically based on the relationship between the first characteristic and the second characteristic comprises:

automatically changing the appearance of the second content based on the matches.

25. The apparatus of claim 22 further comprising:

means for detecting additional application data from the second application in response to modifying the second content automatically, wherein the additional application data includes a third characteristic;

means for determining an additional relationship between the third characteristic and the first characteristic of the first content; and

means for modifying the first content automatically based on the additional relationship between the third characteristic and the first characteristic.