MOBILE COUPON BASKET
First Claim
Patent Images
1. A method comprising:
- using one or more server computers, providing a software-based application through which a user can store advertisements that the user enters or encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user, and wherein the user can be a stationary user or a mobile user;
using one or more computers, upon detection of a set of one or more trigger conditions providing an indication of a potential particular use of a particular stored advertisement, providing an electronic alert to the user to alert the user to the potential particular use;
using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and
using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement.
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Abstract
Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value.
5 Citations
20 Claims
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1. A method comprising:
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using one or more server computers, providing a software-based application through which a user can store advertisements that the user enters or encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user, and wherein the user can be a stationary user or a mobile user; using one or more computers, upon detection of a set of one or more trigger conditions providing an indication of a potential particular use of a particular stored advertisement, providing an electronic alert to the user to alert the user to the potential particular use; using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 19)
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16. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; providing a software-based application through which a user can store advertisements that the user encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user, wherein the user can be a stationary user or a mobile user; upon detection of a set of one or more trigger conditions providing an indication of a potential particular use of a particular stored advertisement, providing an electronic alert to the user to alert the user to the potential particular use; tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and utilizing the user interaction information in measuring performance of the particular stored advertisement. - View Dependent Claims (17, 18)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more server computers, providing a software-based application through which a mobile user can store advertisements that the user encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user; using one or more computers, upon detection of a set of one or more trigger conditions providing an indication of a potential particular use of a particular stored advertisement, providing an electronic alert to the user to alert the user to the potential particular use; wherein at least one of the set of one or more trigger conditions includes detecting that the user is within a particular physical distance from a physical location at which the potential particular use can occur; using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement.
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Specification