SYSTEM AND METHOD FOR OBTAINING CONSUMER INFORMATION

• US 20120265606A1
• Filed: 04/16/2012
• Published: 10/18/2012
• Est. Priority Date: 04/14/2011
• Status: Abandoned Application

• Current Assignee: Gogocast, Inc.
• Original Assignee: Gogocast, Inc.
• Inventors: Patnode, Michael L.
• Application Number:
  US13/447,985
• Publication Number:
  US 20120265606A1
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system and method for obtaining consumer information from an advertising display computer (ADC) located at a plurality of advertising locations is disclosed. In one example, the method comprises the acts of displaying a plurality of advertisements on the ADC, capturing at least one image at the plurality of advertising locations, the at least one image including an image of at least one person, determining at least one impression from the image of at least one person, detecting facial recognition information from the image associated with the at least one impression, storing impression information and the facial recognition information associated with the at least one impression, and associating the impression information and the facial recognition information with one of the plurality of advertisements displayed on the ADC.

Claims

1. A computer-implemented method of obtaining consumer information from an advertising display computer (ADC) located at a plurality of advertising locations, the method comprising acts of:

displaying a plurality of advertisements on the ADC;

capturing at least one image at the plurality of advertising locations, the at least one image including an image of at least one person;

determining at least one impression from the image of at least one person;

detecting facial recognition information from the image associated with the at least one impression;

storing impression information and the facial recognition information associated with the at least one impression; and

associating the impression information and the facial recognition information with one of the plurality of advertisements displayed on the ADC.

2. The computer-implemented method of claim 1, wherein the act of determining the impression comprises determining whether the at least one person is looking at the advertising display computer.

3. The computer-implemented method of claim 1, wherein the act of detecting the facial information further comprises detecting a unique set of facial features of the at least one person.

4. The computer-implemented method of claim 1, wherein the act of detecting the facial information further comprises detecting at least one emotional expression of the at least one person.

5. The computer-implemented method of claim 1, wherein the act of detecting the facial information about the at least one person further comprises matching the facial recognition information of the at least one person to a database of facial recognition information.

6. The computer-implemented method of claim 1, wherein the act of determining at least one impression from the image of at least one person further comprises assigning an identification value to the at least impression.

7. The computer-implemented method of claim 1, further comprising producing facial recognition and impression statistics generated from the at least one impression and the facial information.

8. The computer-implemented method of claim 1, associating the at least one impression and the facial recognition information with one of the plurality of advertisements further comprises storing a first timestamp value for the plurality of advertisements, wherein the timestamp value includes a time associated with display of an advertisement on the ADC.

9. The computer-implemented method of claim 8, associating the at least one impression and the facial recognition information with one of the plurality of advertisements further comprises storing a second timestamp value for the at least one impression, wherein the timestamp value includes a time associated with a determination that the at least one person is looking at the ADC.

21. The computer-implemented method of claim 9, further comprising the acts of:

comparing the first timestamp value with the second timestamp value to associate the at least one impression, the impression information and the facial recognition information with the at least one advertisement.

9-1. (canceled)

10. A system obtaining consumer information at a plurality of advertising locations, the system comprising:

an advertising display computer (ADC) located at the plurality of advertising locations configured to display at least one advertisement;

a camera disposed to capture at least one image of each of the plurality of advertising locations, the at least one image including an image of at least one person;

a processor configured to;

determine at least one impression from the image of at least one person,

detect facial information from the image associated with the at least one impression, and

associate the at least one advertisement displayed on the ADC with the at least one impression and the facial information; and

an impression database configured to store impression information and the facial information associated with the at least one impression.

11. The system of claim 10, wherein the at least one impression comprises detection of the at least one person looking at the at least one advertisement on the ADC.

12. The system of claim 10, wherein the impression database is configured to store an identification value for each impression based on the at least one person.

13. The system of claim 10, wherein the processor further includes a recognition engine adapted to determine at least one emotion associated with the at least one person.

14. The system of claim 10, wherein the processor is configured to record a timestamp value for the at least one advertisement displayed on the advertising display.

15. The system of claim 14, wherein the processor is configured to determine a timestamp value for the at least one impression.

16. The system of claim 15, wherein the processor is configured to associated the timestamp value for the at least one advertisement of with the timestamp value for the at least one impression.

17. A system obtaining consumer information at a plurality of advertising locations, the system comprising:

a media scheduling server configured to determine a schedule including at least one advertisement at an advertising display computer (ADC) at each of the plurality of advertising locations;

a communication device configured to transmit the at least one advertisement to the ADC and receive advertisement display information, impression information and facial recognition information associated with at least one impression from the ADC at each of the plurality of advertising locations;

a reporting engine configured to process the advertisement display information, the impression information and the facial recognition information; and

a user interface configured to display the processed advertisement display information, the impression information and the facial recognition information.

18. The system of claim 17, wherein the at least one impression comprises detection of the at least one person looking at the at least one advertisement on the ADC and the impression information comprises an identification value for the at least one impression associated with the at least one person.

19. The system of claim 17, wherein the processor is configured to:

determine a first timestamp value for the at least one advertisement displayed on the advertising display and a second timestamp value for the at least one impression; and

associate the first timestamp value with the second timestamp value.

20. (canceled)