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AD BASKET

  • US 20120265608A1
  • Filed: 04/15/2011
  • Published: 10/18/2012
  • Est. Priority Date: 04/15/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • using one or more server computers, providing a software-based application through which a user can store advertisements that the user enters or encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user;

    using one or more computers, via the application, providing the user with an ability to search for and retrieve a particular stored advertisement for use online;

    using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and

    using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement.

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