AD BASKET
First Claim
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1. A method comprising:
- using one or more server computers, providing a software-based application through which a user can store advertisements that the user enters or encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user;
using one or more computers, via the application, providing the user with an ability to search for and retrieve a particular stored advertisement for use online;
using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and
using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement.
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Abstract
The present invention provides techniques in which an advertisement basket application is provided to a user. Through the application, the user can store advertisements, including promotions or coupons, as the user enters or encounters them online, as well as tag data about stored advertisements. The user can later search for and retrieve a stored advertisement for use at an appropriate time. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. User interactions with stored advertisements can be used in measuring advertisement and campaign performance, which may include brand engagement value.
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Citations
20 Claims
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1. A method comprising:
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using one or more server computers, providing a software-based application through which a user can store advertisements that the user enters or encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user; using one or more computers, via the application, providing the user with an ability to search for and retrieve a particular stored advertisement for use online; using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; providing a software-based application through which a user can store advertisements that the user encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user; via the application, providing the user with an ability to search for and retrieve a particular stored advertisement for use online; tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and utilizing the user interaction information in measuring performance of the particular stored advertisement. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more server computers, providing a first software-based application through which a user can store advertisements that the user encounters online, and through which, for a stored advertisement, the user can store tag data associated with the stored advertisement, wherein the tag data is generated or selected by the user; wherein a first stored advertisement can include an advertisement that is or is incorporated into a software-based advertisement-associated application, and wherein user interactions with or through the advertisement-associated application are tracked, stored, and used in measuring performance of the first stored advertisement; using one or more computers, via the first application, providing the user with an ability to search for and retrieve a particular stored advertisement for use online; using one or more computers, tracking and storing user interaction information relating to interactions of the user with the particular stored advertisement; and using one or more computers, utilizing the user interaction information in measuring performance of the particular stored advertisement.
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Specification