AUTHENTICATED ADVERTISEMENT PLATFORM

• US 20120265609A1
• Filed: 04/13/2011
• Published: 10/18/2012
• Est. Priority Date: 04/13/2011
• Status: Abandoned Application

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Robert, Arnaud, Brandeau, Gregory Thomas
• Application Number:
  US13/086,342
• Publication Number:
  US 20120265609A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/0257 User requested

Abstract

The present disclosure describes methods and systems for distributing an online advertisement based on a digital certificate received by an advertising platform server. The advertising platform server may validate the digital certificate. In addition, the advertising platform server may determine an advertisement class based on the digital certificate. Based on the determined advertisement class, the advertising platform server may select an advertisement for presentation to a user.

Claims

1. A method for distributing advertisements over a network to which computer devices can connect, comprising:

receiving an advertisement request including a digital certificate from a requestor that is a computer server or another device that presents content and advertisements to viewers;

validating the digital certificate;

selecting an advertisement based on the digital certificate; and

providing the selected advertisement in an electronic form to the requestor.

2. The method of claim 1, further comprising receiving metadata associated with at least one advertisement.

3. The method of claim 2, wherein the selecting is further based on the metadata.

4. The method of claim 3, wherein the metadata includes advertisement class information.

5. The method of claim 1, further comprising receiving advertisement data from an advertisement distribution server, wherein the advertisement data includes at least one advertisement and metadata associated with the at least one advertisement;

and

wherein the selecting is further based on the metadata associated with the at least one advertisement.

6. The method of claim 5, wherein the advertisement distribution server is associated with an advertiser or an advertising agency.

7. The method of claim 5, wherein the metadata includes digital certificate criteria information.

8. The method of claim 1, further comprising:

receiving at least one advertisement request from a second requestor that does not include a digital certificate;

selecting an advertisement from a default set of advertisements; and

providing the advertisement in an electronic form to the second requestor.

9. The method of claim 8, wherein the advertisements in the default set are flagged as not requiring a digital certificate to be included in an advertisement request.

10. The method of claim 1, wherein selecting the advertisement includes:

determining an advertisement class from a set of advertisement classes based on the digital certificate; and

selecting an advertisement approved for the determined advertisement class.

11. The method of claim 10, wherein determining the advertisement class includes identifying the advertisement class based on information provided by the digital certificate.

12. The method of claim 10, wherein determining an advertisement class includes:

determining a certificate type for the digital certificate; and

identifying an advertisement class based on the certificate type.

13. The method of claim 10, wherein determining the advertisement class includes identifying the advertisement class based on classification information provided by the digital certificate.

14. The method of claim 10, wherein an at least one class in the set of advertisement classes is based on the Motion Picture Association of America movies ratings system.

15. The method of claim 1, wherein the selecting further includes selecting based on information about a website with which the digital certificate is associated.

16. The method of claim 1, wherein the digital certificate is formatted according to the X.509 standard.

17. A computer-readable storage medium containing program instructions that, when executed by a computer system, causes the computer system to execute a method for distributing advertisements over a network to which computer devices can connect, comprising:

receiving an advertisement request including a digital certificate from a requestor that is a computer server or another device that presents content and advertisements to viewers; and

validating the digital certificate;

selecting an advertisement based on the digital certificate; and

providing the selected advertisement in an electronic form to the computer server.

18. The computer-readable storage medium of claim 17, wherein the method further comprises receiving advertisement data from an advertisement distribution server, wherein the advertisement data includes at least one advertisement and metadata associated with the at least one advertisement;

and

wherein the selecting is further based on the metadata associated with the at least one advertisement.

19. The computer-readable storage medium of claim 18, wherein the advertisement distribution server is associated with an advertiser or an advertising agency.

20. The computer-readable storage medium of claim 18, wherein the metadata includes digital certificate criteria information.

21. The computer-readable storage medium of claim 17, wherein the method further comprises:

receiving at least one advertisement request from a second requestor that does not include a digital certificate;

selecting an advertisement from a default set of advertisements;

providing the advertisement in an electronic form to the second requestor.

22. The computer-readable storage medium of claim 21, wherein the advertisements in the default set are flagged as not requiring a digital certificate to be included in an advertisement request.

23. The computer-readable storage medium of claim 17, wherein selecting an advertisement includes:

determining an advertisement class from a set of advertisement classes based on the digital certificate; and

selecting an advertisement approved for the determined advertisement class.

24. The computer-readable storage medium of claim 23, wherein determining an advertisement class includes:

determining a certificate type for the digital certificate; and

identifying an advertisement class based on the certificate type.

25. The computer-readable storage medium of claim 23, wherein determining the advertisement class includes identifying the advertisement class based on identification information provided by the digital certificate.

26. The computer-readable storage medium of claim 23, wherein determining the advertisement class includes identifying the advertisement class based on classification information provided by the digital certificate.

27. The computer-readable storage medium of claim 17, wherein the digital certificate is formatted according to the X.509 standard.

28. A method for requesting advertisements, the method comprising:

sending an advertisement request, wherein the advertisement request includes a digital certificate; and

receiving an advertisement, wherein the advertisement is selected based on the digital certificate.

29. The method of claim 28, wherein the digital certificate includes information relevant for selecting an advertisement, and wherein the digital certificate is received from a certificate authority.

30. The method of claim 28, wherein the digital certificate is signed by a certificate authority.

31. A computer-readable storage medium containing program instructions that, when executed by a computer system, causes the computer system to execute a method comprising:

sending an advertisement request, wherein the advertisement request includes a digital certificate; and

receiving an advertisement, wherein the advertisement is selected based on an advertisement class.

32. The computer-readable storage medium of claim 31, wherein the digital certificate is signed by a certificate authority.

33. The computer-readable storage medium of claim 31, wherein the advertisement class is determined based on the digital certificate.