DYNAMIC ADVERTISING CONTENT SELECTION
First Claim
Patent Images
1. A method, comprising:
- receiving, by at least one computing device, target sensory content associated with at least a first portion of a target advertising zone;
receiving, by the at least one computing device, identification information associated with at least one object associated with at least a second portion of the target advertising zone;
analyzing the target sensory content and the identification information including determining at least one value of at least one feature of the target advertising zone; and
determining a subset of advertising content from a set of advertising content in response to the at least one value of the least one feature meeting a condition of a pre-defined function.
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Abstract
Technologies are generally described for systems and methods effective to dynamically select advertising content. In an example, target sensory content and identification information can be received for a target advertising zone. The target sensory content and the identification information can be analyzed to determine features of the target advertising zone. Based on the features meeting conditions of a predefined function, a subset of advertizing content can be determined. In some embodiments, dynamically selecting advertising content can be performed on remote computing devices. Other embodiments can render the subset of advertising content for consumption in the target advertising zone.
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Citations
41 Claims
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1. A method, comprising:
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receiving, by at least one computing device, target sensory content associated with at least a first portion of a target advertising zone; receiving, by the at least one computing device, identification information associated with at least one object associated with at least a second portion of the target advertising zone; analyzing the target sensory content and the identification information including determining at least one value of at least one feature of the target advertising zone; and determining a subset of advertising content from a set of advertising content in response to the at least one value of the least one feature meeting a condition of a pre-defined function. - View Dependent Claims (2, 8, 9, 10, 11, 14, 15, 16, 17, 18, 19)
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3-7. -7. (canceled)
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12-13. -13. (canceled)
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20. (canceled)
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21. A system, comprising:
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an environmental capture component configured to receive environmental content associated with at least a first portion of a region exposed to dynamically adapted advertising content; an object identification component configured to receive object information associated with at least one object identifier at, or near, at least a second portion of the region; a parametric component configured to analyze the environmental content and object information to determine at least one parameter value of a set of parameters for the region; and an interest analyzer component configured to determine a subset of advertising content from a set of advertising content in response to the at least one parameter value satisfying a condition of a predefined rule. - View Dependent Claims (22, 23, 24, 25, 26, 27, 31, 34, 35, 36, 37, 38)
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28-30. -30. (canceled)
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32-33. -33. (canceled)
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39. A computer-readable storage medium having stored thereon computer-executable instructions that, in response to execution, cause a computing device to perform operations, comprising:
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receiving at least one of audio content or visual content associated with at least a first portion of an advertizing space associated with consumption of advertising content; receiving item information associated with at least one identifier associated with at least a second portion of the advertising space; analyzing the at least one of the audio content or the visual content, and the item information including determining at least one feature of the advertising space; and determining a subset of advertising content from a set of advertising content based on the at least one feature.
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40. A system, comprising:
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means for receiving at least one of audio content or image content associated with at least an individual at, or near, an advertising area associated with consuming advertising content; means for receiving object information associated with at least one identifier at, or near, the advertising area; means for analyzing the at least one of the audio content or the image content, and the object information including determining at least one feature of the advertising area; and means for determining a subset of advertising content from a set of advertising content based on the at least one feature.
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41-46. -46. (canceled)
Specification