DYNAMIC ADVERTISING CONTENT SELECTION

• US 20120265616A1
• Filed: 04/13/2011
• Published: 10/18/2012
• Est. Priority Date: 04/13/2011
• Status: Abandoned Application

• Current Assignee: Empire Technology Development LLC (Allied Inventors Management, LLC)
• Original Assignee: Empire Technology Development LLC (Allied Inventors Management, LLC)
• Inventors: Cao, Junwei, Li, Junwei
• Application Number:
  US13/254,808
• Publication Number:
  US 20120265616A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G09F 27/00 Combined visual and audible advertising or displaying, e.g. for public address

Abstract

Technologies are generally described for systems and methods effective to dynamically select advertising content. In an example, target sensory content and identification information can be received for a target advertising zone. The target sensory content and the identification information can be analyzed to determine features of the target advertising zone. Based on the features meeting conditions of a predefined function, a subset of advertizing content can be determined. In some embodiments, dynamically selecting advertising content can be performed on remote computing devices. Other embodiments can render the subset of advertising content for consumption in the target advertising zone.

Claims

1. A method, comprising:

receiving, by at least one computing device, target sensory content associated with at least a first portion of a target advertising zone;

receiving, by the at least one computing device, identification information associated with at least one object associated with at least a second portion of the target advertising zone;

analyzing the target sensory content and the identification information including determining at least one value of at least one feature of the target advertising zone; and

determining a subset of advertising content from a set of advertising content in response to the at least one value of the least one feature meeting a condition of a pre-defined function.

2. The method of claim 1, wherein the receiving the target sensory content comprises receiving image content of at least the first portion of the target advertising zone.

8. The method of claim 1, wherein the analyzing includes identifying or classifying non-human animals as a function of the at least one value of the at least one feature.

9. The method of claim 1, wherein the analyzing includes identifying or classifying human beings as a function of the at least one value of the at least one feature.

10. The method of claim 1, wherein the analyzing comprises analyzing to determine the at least one value of the at least one feature for a plurality of entities in the target advertising zone not present in a defined baseline content of the target advertising zone without the plurality of entities.

11. The method of claim 1, wherein the receiving the target sensory content associated with at least the first portion of the target advertising zone comprises receiving audio content of at least the first portion of the target advertising zone.

14. The method of claim 1, wherein the receiving the identification information associated with at least one object includes receiving at least one of a radio frequency identification tag, a bar code, a matrix code, a multidimensional bar code, a subscriber identity module, an enhanced subscriber identity module, a media access control address, an Internet protocol address, an email address, or a username associated with a social group of a member networking service.

15. The method of claim 1, wherein the receiving the identification information comprises at least one of receiving object information, receiving product information, receiving an internet search history, receiving an individual profile, receiving an individual preference, receiving demographic information, receiving a purchase history, receiving an advertising response history, receiving provisioning information, or receiving individual schedule information.

16. The method of claim 1, wherein the analyzing comprises at least one of determining demographic information related to an individual of the target advertising zone, determining a purchase preference of an individual of the target advertising zone, or determining a historical advertising response of an individual of the target advertising zone.

17. The method of claim 1, wherein the receiving the identification information includes receiving the identification information associated with the at least one object associated with the second portion of the target advertising zone that is different than the first portion of the target advertising zone.

18. The method of claim 1, wherein the receiving the identification information includes receiving the identification information associated with the at least one object associated with a portion of the target advertising zone that is non-overlapping with the first portion of the target advertising zone.

19. The method of claim 1, wherein the determining the subset of advertising content further comprises selecting advertising content satisfying a predetermined rule associated with at least one individual, identified by the analyzing the target sensory content, in a position to consume advertising content by being in or nearby the target advertising zone.

3-7. -7. (canceled)

12-13. -13. (canceled)

20. (canceled)

21. A system, comprising:

an environmental capture component configured to receive environmental content associated with at least a first portion of a region exposed to dynamically adapted advertising content;

an object identification component configured to receive object information associated with at least one object identifier at, or near, at least a second portion of the region;

a parametric component configured to analyze the environmental content and object information to determine at least one parameter value of a set of parameters for the region; and

an interest analyzer component configured to determine a subset of advertising content from a set of advertising content in response to the at least one parameter value satisfying a condition of a predefined rule.

22. The system of claim 21, further comprising a presentation interface component configured to present the subset of advertising content.

23. The system of claim 22, wherein the presentation interface component comprises an image interface, a video interface, an audio interface, a haptic interface, or an olfactory interface.

24. The system of claim 21, wherein the environmental capture component comprises a still camera, a video camera, or a video frame capture component.

25. The system of claim 21, wherein the environmental capture component comprises an external microphone, a directional array of microphones, a microphone associated with a video camera, a mobile communications device microphone, or a mobile computing device microphone.

26. The system of claim 21, wherein the object identification component comprises at least one of a radio frequency identification reader, a bar code reader, a matrix code reader, a multidimensional bar code reader, a subscriber identity module reader, an enhanced subscriber identity module reader, a media access control address reader, an Internet protocol address reader, an email address reader, or a reader for a username associated with a social group of a member networking service.

27. The system of claim 21, wherein the parametric component is configured to perform an ocular gaze analysis to determine the at least one parameter value.

31. The system of claim 21, wherein the parametric component is configured to converge on an identity of at least one individual located proximate to the region.

34. The system of claim 21, wherein the parametric component is configured to determine at least one of a language associated with audio input from the region, a dialect of the language, a stress level associated with the audio input, a volume of the audio input, or a direction associated with the audio input to facilitate in a determination of at least one perception parameter value of at least one individual located proximate to the region.

35. The system of claim 21, wherein the interest analyzer component is configured to receive at least one advertising feature value from an advertisement data store and to perform a comparison of at least a subset of the at least one parameter value and at least a subset of the at least one advertising feature value to facilitate selection of at least one advertisement for the subset of advertising content wherein a result of the comparison satisfies at least one predetermined function.

36. The system of claim 21, further comprising a privacy and compliance component configured to restrict the subset of advertising content as a function of an age of an object identified in the region, a protected class of the object identified in the region, a predetermined anonymity parameter of the object identified in the region, or conformance by the object identified in the region with at least one rule defining permissible advertising content.

37. The system of claim 21, wherein the parametric component is distributed across a plurality of computers in a distributed computing environment.

38. The system of claim 21, wherein the interest analyzer component is distributed across a plurality of computers in a distributed computing environment.

28-30. -30. (canceled)

32-33. -33. (canceled)

39. A computer-readable storage medium having stored thereon computer-executable instructions that, in response to execution, cause a computing device to perform operations, comprising:

receiving at least one of audio content or visual content associated with at least a first portion of an advertizing space associated with consumption of advertising content;

receiving item information associated with at least one identifier associated with at least a second portion of the advertising space;

analyzing the at least one of the audio content or the visual content, and the item information including determining at least one feature of the advertising space; and

determining a subset of advertising content from a set of advertising content based on the at least one feature.

40. A system, comprising:

means for receiving at least one of audio content or image content associated with at least an individual at, or near, an advertising area associated with consuming advertising content;

means for receiving object information associated with at least one identifier at, or near, the advertising area;

means for analyzing the at least one of the audio content or the image content, and the object information including determining at least one feature of the advertising area; and

means for determining a subset of advertising content from a set of advertising content based on the at least one feature.

41-46. -46. (canceled)