APPARATUS AND METHOD FOR PROVIDING A MARKETING SERVICE
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0 Petitions
Accused Products
Abstract
Apparatus and method for providing a marketing service are described. In one embodiment, a computer-readable storage medium includes: (1) a preferences module that is configured to collect a set of preferences of a user; (2) a monitoring module that is configured to monitor a web site based on the set of preferences so as to identify relevant content; and (3) a notification module that is configured to generate a message alerting the user of the relevant content.
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Citations
43 Claims
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1-23. -23. (canceled)
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24. A computer implemented method comprising:
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generating, by a computer system, advertising material personalized for a user based on preferences of the user; monitoring, by the computer system, a rate of access by the user to the advertising material; determining, by the computer system, a desired frequency at which the advertising material is to be provided for the user based on the rate of access; and providing, by the computer system, the advertising material for the user at the desired frequency. - View Dependent Claims (25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer storage medium storing computer executable instructions that, when executed, cause a computer system to perform a computer implemented method comprising:
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generating advertising material personalized for a user based on preferences of the user; monitoring a rate of access by the user to the advertising material; determining a desired frequency at which the advertising material is to be provided for the user based on the rate of access; and providing the advertising material for the user at the desired frequency.
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43. A system comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to perform; generating advertising material personalized for a user based on preferences of the user; monitoring a rate of access by the user to the advertising material; determining a desired frequency at which the advertising material is to be provided for the user based on the rate of access; and providing the advertising material for the user at the desired frequency.
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Specification