METHODS AND APPARATUS TO GENERATE A TAG FOR MEDIA CONTENT
First Claim
Patent Images
1. A method to identify media content comprising:
- obtaining an identifier value associated with at least one of audio or video of received media content by at least one of;
extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video;
generating a tag including the identifier value; and
storing the tag with the media content to cause the tag to be distributed to a presentation location along with the media content.
10 Assignments
0 Petitions
Accused Products
Abstract
Example methods and apparatus to generate identifying tags for media content as described herein. An example method includes obtaining an identifier value associated with at least one of audio or video of received media content by at least one of: extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video, generating a tag including the identifier value, and storing the tag with the media content to cause the tag to be distributed to a presentation location along with the media content.
-
Citations
32 Claims
-
1. A method to identify media content comprising:
-
obtaining an identifier value associated with at least one of audio or video of received media content by at least one of;
extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video;generating a tag including the identifier value; and storing the tag with the media content to cause the tag to be distributed to a presentation location along with the media content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A method to validate a tag, the method comprising:
-
receiving a tag and identification information obtained from media content presented at a presentation location; comparing at least a portion of the tag to the identification information; and when at least the portion of the tag does not substantially match the identification information, preventing the tag from being used to report exposure of the media content. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
-
-
19. A computer readable medium storing instructions that, when executed cause a machine to at least:
-
obtain an identifier value associated with at least one of audio or video of received media content by at least one of;
extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video;generate a tag including the identifier value; and store the tag with the media content to cause the tag to be distributed to a presentation location along with the media content. - View Dependent Claims (20)
-
-
21-28. -28. (canceled)
-
29. An apparatus to identify media content comprising:
-
an identity analyzer to obtain an identifier value associated with at least one of audio or video of received media content by at least one of;
extracting the identifier value from at least one of the audio or the video or determining the identifier value based on inherent information of at least one of the audio or the video;a tag generator to generate a tag including the identifier value and to store the tag with the media content to cause the tag to be distributed to a presentation location along with the media content. - View Dependent Claims (31)
-
-
30. (canceled)
-
32-38. -38. (canceled)
Specification