Authentication of a Contributor of Online Content

• US 20120265755A1
• Filed: 06/21/2012
• Published: 10/18/2012
• Est. Priority Date: 12/12/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: McNally, Michael David, Stoll, Nathan, Barta, Scott, Bharat, Krishna, Lei, Ming, Lawyer, Justin
• Granted Patent: US 8,645,396 B2
• Time in Patent Office: Days
• US Class Current: 707/723
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/23 Updating
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/25 Integrating or interfacing systems involving database management systems
• CPC Class Codes: G06F 16/438 Presentation of query results
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/163 Handling of whitespace
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06F 40/194 Calculation of difference between files
• CPC Class Codes: G06Q 10/063 Operations research, analysis or management
• CPC Class Codes: G06Q 10/063112 Skill-based matching of a person or a group to a task
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Methods, computer program products and systems are described for online-content management. Online content from multiple contributors is received at one or more first computers for public online display. An authentication score is determined for a contributor of the multiple contributors. The contributor'"'"'s name and a representation of the contributor'"'"'s authentication score is published online for display on one or more second computers in association with the online content received from the contributor.

Claims

1. A computer implemented online-content management method, comprising:

receiving, at a computer server system and from a plurality of authors for publication, online content that includes content items and reviews of content items;

for particular ones of the content items, determining a reputation score for an author of the online content item, wherein the reputation score is based at least in part on reviews of the online content item that have been provided by one or more authors other than the author; and

determining a ranking for the author based at least in part on the reputation score for the author and reputation scores of one or more authors who provided the reviews, wherein the ranking is weighted according to a status level of the one or more authors who provided the reviews.

2. The method of claim 1, wherein the status level corresponds to a level of frame of the one or more authors who provided the reviews.

3. The method of claim 1, further comprising:

determining a credibility score for the author of the online content item by obtaining personal information about the author that relates to education or employment of the author and verifying that the received personal information about the author is accurate; and

adjusting the ranking of the author based on the determined credibility score.

4. The method of claim 3, further comprising adjusting a ranking for one or more content items based on an adjusted ranking for the author.

5. The method of claim 1, wherein the reputation score of the author is further based on how many other online content items of the author have been published.

8. The method of claim 1, further comprising using one or more author reputation scores to rank one or more web pages in a set of search results.

6. The method of 1, wherein the ranking of the author is further based on whether the author is cited by one or more other authors with a high status level.

7. The method of 1, wherein the ranking of the author is further based on whether the author has received a positive review from one or more authors who have a high status level.

9. A computer-readable storage medium having instructions encoded thereon, which, when executed by one or more processors, cause the one or more processors to perform operations comprising:

receiving, from a plurality of authors for online publication, online content that includes content items and reviews of content items;

for particular ones of the online content items, determining a reputation score for an author of the online content item, wherein the reputation score is based at least in part on reviews of the online content item that have been provided by one or more authors other than the author; and

determining a ranking for the author based at least in part on the reputation score for the author and reputation scores of one or more authors who provided the reviews, wherein the ranking is weighted according to a status level of the one or more authors who provided the reviews.

10. The computer-readable storage medium of claim 9, wherein the status level corresponds to a level of frame of the one or more authors who provided the reviews.

11. The computer-readable storage medium of claim 9, wherein the reputation score of the author is further based on how many other online content items of the author have been published.

14. The computer-readable storage medium of claim 9, wherein the operations further comprise adjusting a ranking for one or more content items based on an adjusted ranking for the author.

15. The computer-readable storage medium of claim 9, wherein the operations further comprise using one or more author reputation scores to rank one or more web pages in a set of search results.

12. The computer-readable storage medium of 9, wherein the ranking of the author is further based on whether the author has been cited by one or more authors who are determined to have a high status level.

13. The computer-readable storage medium of 9, wherein the ranking of the author is further based on whether the author has received a positive review from one or more authors who are determined to have a high status level.

16. A system comprising:

one or more processors;

a storage device coupled to the processors and configurable for storing instructions, which, when executed by the processors cause the processors to perform operations comprising;

receiving, at a computer server system and from a plurality of authors for publication, online content that includes content items and reviews of content items;

for particular ones of the content items, determining a reputation score for an author of the online content item, wherein the reputation score is based at least in part on reviews of the online content item that have been provided by one or more authors other than the author; and

determining a ranking for the author based at least in part on the reputation score for the author and reputation scores of one or more authors who provided the reviews, wherein the ranking is weighted according to a status level of the one or more authors who provided the reviews.

17. The system of claim 16, wherein the ranking for the author is elevated if the author'"'"'s online content item has been given a review exceeding a predetermined threshold.

18. The system of claim 16, wherein the author has published other online content items and the reputation score of the author is further based on how recently the other online content items published.

20. The system of claim 16, wherein the reputation score is further based at least in part on a web page score attributed to a web page on which the author'"'"'s online content item is published.

19. The system of claim 1615, wherein the ranking for the author is reduced if the author is determined to have included plagiarized content within the online content item.