METHODS AND APPARATUS FOR RECOGNIZING AND ACTING UPON USER INTENTIONS EXPRESSED IN ON-LINE CONVERSATIONS AND SIMILAR ENVIRONMENTS
First Claim
Patent Images
1. A computer-implemented method, comprising:
- in response to user generated content (UGC) presented via a network-enabled social media platform, determining, by a matching and decision engine of a processor-based system, an intention type and intention topic of an utterance contained within the UGC;
on the basis of the intention type and intention topic, selecting from among a plurality of possible actions, one or more possible actions to be taken;
scoring, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and
taking or not taking one or more of the possible actions according to respective scores therefor.
3 Assignments
0 Petitions
Accused Products
Abstract
Intentions of a user as expressed in an on-line conversation or other user generated content (UGC) are identified and subsequently acted upon, for example by bringing relevant or related content to the attention of the user and/or making others aware of the conversation. The intention signals derived from the UGC may be used to fashion or update a user profile or inform a broader view of the individual associated with the UGC.
56 Citations
25 Claims
-
1. A computer-implemented method, comprising:
-
in response to user generated content (UGC) presented via a network-enabled social media platform, determining, by a matching and decision engine of a processor-based system, an intention type and intention topic of an utterance contained within the UGC; on the basis of the intention type and intention topic, selecting from among a plurality of possible actions, one or more possible actions to be taken; scoring, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and taking or not taking one or more of the possible actions according to respective scores therefor. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A computer-implemented method for determining an actionable intention from user generated content (UGC) and selecting one or more creatives in response thereto, the method comprising:
-
receiving the UGC at a computer processor-based system, and segmenting the UGC into utterances; for each subject utterance, extracting features of the subject utterance to produce a feature vector; classifying the feature vector to produce an intention type of the subject utterance; determining an intention topic of the subject utterance; determining candidate creatives for responding to the UGC according to the intention type and intention topic; scoring the candidate creatives according to a determined actionability of the UGC; and delivering one or more of the candidate creatives, the one or more selected according to their respective scores, to a user associated with the UGC. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
-
-
19. A server, comprising a processor and a computer-readable storage device communicatively coupled to the processor, the computer-readable storage device storing computer-readable instructions, which when executed by the processor cause the processor to:
-
determine, in response to user generated content (UGC) presented via a network-enabled social media platform, an intention type and intention topic of an utterance contained within the UGC; select, on the basis of the intention type and intention topic and from among a plurality of possible actions, one or more possible actions to be taken; score, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and take or not take one or more of the possible actions according to respective scores therefor. - View Dependent Claims (20, 21, 22, 23, 24, 25)
-
Specification