Method and System for Providing Location Targeted Advertisements

• US 20120271684A1
• Filed: 04/20/2011
• Published: 10/25/2012
• Est. Priority Date: 04/20/2011
• Status: Abandoned Application

• Current Assignee: HERE Global B.V. (HERE Holding Corporation)
• Original Assignee: HERE Global B.V. (HERE Holding Corporation)
• Inventors: Shutter, Jon
• Application Number:
  US13/090,564
• Publication Number:
  US 20120271684A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of providing advertisements to mobile devices is disclosed. A position of a first mobile device is obtained and one of the advertisements from an advertisement database is identified based on the position of the first mobile device. At least one friend of a first user of the first mobile device is identified, wherein the friend is associated with a second mobile device. The identified advertisement is provided to the first mobile device and the second mobile device, wherein the advertisement includes an incentive for both a first user of the first mobile device and a user of the second mobile device to visit together a point of interest associated with the identified advertisement.

Claims

1. A computer implemented method of providing advertisements, the method comprising:

obtaining a position of a first mobile device;

identifying one of the advertisements from an advertisement database based on the position of the first mobile device;

identifying at least one friend of a first user of the first mobile device, wherein the friend is associated with a second mobile device;

obtaining a position of the second mobile device, wherein the position of the second mobile device is proximate the position of the first mobile device;

providing the identified advertisement to the first mobile device and the second mobile device, wherein the advertisement includes an incentive for both a first user of the first mobile device and a user of the second mobile device to visit together a point of interest associated with the identified advertisement.

2. The method of claim 1 wherein the incentive is a coupon.

3. The method of claim 1 wherein the friend of the first user is obtained from user information.

4. The method of claim 1 wherein the friend of the first user is obtained from a contacts list associated with the first mobile device.

5. The method of claim 1 wherein the friend of the first user is obtained using interest information of the first user.

6. The method of claim 1 further comprising:

obtaining a response from the first mobile device representing acceptance or denial of the advertisement.

7. The method of claim 6 further comprising:

providing the response from the first mobile device to the second mobile device.

8. A system for providing an advertisement comprising:

a processor,

an advertisement database associated with the processor, and

an advertising program executed on the processor, wherein the advertising program obtains a position of a first mobile device, identifies a second mobile device of a friend of the first mobile device that is located proximate the position of the first mobile device and provides an advertisement from the advertisement database to the first mobile device and the second mobile device, wherein the advertisement includes an incentive for both a first user of the first mobile device and a second user of the second mobile device to visit together a point of interest associated with the advertisement.

9. The system of claim 8 wherein the advertising program obtains demographics information of the first user and the user of the second mobile device.

10. The system of claim 8 wherein the advertising program obtains interest information of the first user and the user of the second mobile device.

11. The system of claim 8 wherein the user of the second mobile device is a friend of the first user.

12. The system of claim 8 wherein the user of the second mobile device has similar interests as the first user.

13. The system of claim 8 wherein the incentive is a coupon.

14. The system of claim 8 wherein the advertising program obtains a response from the first mobile device representing acceptance or denial of the advertisement and provides the response to the second mobile device.

15. A method of operating a computer platform to provide advertising messages, the method comprising:

obtaining data representing a specified geographic area for an advertisement from an advertisement database;

identifying a first mobile device that is located within the specified area for the advertisement;

identifying a second mobile device of a friend of a first user of the first mobile device that is located within the specified area for the advertisement;

providing the advertisement to the first mobile device and the second mobile device, wherein the advertisement includes an incentive for both a first user and the friend to visit together a point of interest associated with the identified advertisement.

16. The method of claim 15 wherein the advertisement is intended for users having a specified interest and the first user and the friend have the specified interest.

17. The method of claim 15 wherein the advertisement is intended for users having a specified demographic characteristic and the first user and the friend have the specified demographic characteristic.

18. The method of claim 15 further comprising:

obtaining a response from the first mobile device representing acceptance or denial of the advertisement.

19. The method of claim 18 further comprising:

providing the response from the first mobile device to the second mobile device.

20. The method of claim 15 wherein the incentive is a coupon.