METHOD OF USING GPS AND/OR VEHICLE SENSOR DATA FOR DETECTING USER INTERESTS AND BENEFITS, AND FOR ADVERTISEMENT TARGETING
First Claim
Patent Images
1. A method comprising:
- using one or more computers, obtaining real-time travel information relating to a user'"'"'s travel route;
using one or more computers, determining one or more potential interests of the user based at least in part on the travel information;
using one or more computers, selecting an advertisement based at least in part on at least one of the one or more potential interests; and
using one or more computers, transmitting the advertisement to a GPS device of the user for presentation on the GPS device.
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Abstract
The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which real-time travel information may be obtained from users'"'"' GPS devices to determine one or more potential interests of users. The potential interests may then be used to generate or select advertisements that may be relevant to the users. The advertisements may be transmitted to the GPS devices for presentation on the GPS devices.
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Citations
20 Claims
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1. A method comprising:
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using one or more computers, obtaining real-time travel information relating to a user'"'"'s travel route; using one or more computers, determining one or more potential interests of the user based at least in part on the travel information; using one or more computers, selecting an advertisement based at least in part on at least one of the one or more potential interests; and using one or more computers, transmitting the advertisement to a GPS device of the user for presentation on the GPS device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; obtaining real-time travel information relating to a user'"'"'s travel route; determining one or more potential interests of the user based at least in part on the travel information; selecting an advertisement based at least in part on at least one of the one or more potential interests; and transmitting the advertisement to a GPS device of the user for presentation on the GPS device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more computers, obtaining real-time travel information relating to a user'"'"'s travel route; using one or more computers, obtaining real-time vehicle information via one or more sensors in the vehicle; and using one or more computers, determining one or more potential interests of the user based at least in part on the travel information and the vehicle information; using one or more computers, selecting an advertisement based at least in part on at least one of the one or more potential interests; and using one or more computers, transmitting the advertisement to a GPS device of the user for presentation on the GPS device.
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Specification