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TARGETING ADVERTISING BASED ON TRACKING CONTENT SHARING

  • US 20120271719A1
  • Filed: 04/25/2011
  • Published: 10/25/2012
  • Est. Priority Date: 04/25/2011
  • Status: Abandoned Application
First Claim
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1. A method in a computing system for conducting an advertising campaign based upon the sharing of distinguished content, the method comprising:

  • each time a user seeks to access the distinguished content from a client computer system using a URL associated with the distinguished content;

    determining whether a user identifier is represented in the URL;

    if a user identifier is represented in the URL that is different from a user identifier that is persistently stored by the client computer system, augmenting a content sharing graph to add a node that indicates that the distinguished content has been shared with a user identified by the user identifier that is persistently stored by the client computer system by a user identified by the identifier represented in the URL;

    receiving an advertising request indicating both a test to evaluate against the nodes of the content sharing graph and an advertising message that is to be presented to users represented by nodes of the content sharing graph that satisfy the test;

    identifying the nodes of the content sharing graph that satisfy the test; and

    transmitting a communication identifying the users represented by the identified nodes as candidates for receiving the indicated advertising message.

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