SYSTEM AND METHOD FOR ADDING TARGETED CONTENT IN A WEB PAGE
First Claim
1. A method of adding targeted content to a Web page comprising the steps of:
- (a) downloading the Web page at a processor platform;
(b) downloading and automatically executing a first code module from the Web page;
(c) issuing at least one command to cause retrieval of a second code module having an associated service response that loads the targeted content to the Web page; and
(d) executing the second code module at the processor platform.
13 Assignments
0 Petitions
Accused Products
Abstract
A network (20) includes a first processor (22) for maintaining a Web page (34) having an embedded first code module (36) and accessible through a Web address (38). A second processor (24) supports a Web browser (52) for receiving transmission of the Web page (34) and executing the first code module (36). When executed, the first code module (36) issues a first command (93) to retrieve a second code module (90) from a server system (26). The server system (26) includes a database (68) having a service response (162, 176, 186) associated with the Web address (38). A processor (62) assembles the second code module (90) having the service response (162, 176, 186). When the second code module is retrieved, the first code module (36) issues a second command (106) to initiate execution of the second code module (90) to provide added function to the Web page (34).
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Citations
27 Claims
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1. A method of adding targeted content to a Web page comprising the steps of:
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(a) downloading the Web page at a processor platform; (b) downloading and automatically executing a first code module from the Web page; (c) issuing at least one command to cause retrieval of a second code module having an associated service response that loads the targeted content to the Web page; and (d) executing the second code module at the processor platform. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 24, 25)
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15. A system for adding targeted content for display in association with a Web page, comprising a first processor platform that maintains a Web address accessible Web page and a second processor platform in communication with the first processor platform, the second processor platform supporting a Web browser, the Web browser being configured to download and execute the Web page, download and automatically execute a first code module of the Web page, issue a command to retrieve a second code module having a service response that loads targeted content to the Web page;
- and a communications network further comprising a server system in communication with the second processor platform for receiving the command, the server system including;
a database manages the service response associated with the Web address;
a processor, in communication with the database that assembles the second code module and a communications connection that communicates the second code module to the second processor platform where the second code module is executed and loads the service response to the Web page. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 26, 27)
- and a communications network further comprising a server system in communication with the second processor platform for receiving the command, the server system including;
Specification