MEDIA PLAYBACK METHOD AND SYSTEM, CONTENT DELIVERY NETWORK DEVICE, AND ADVERTISING SERVER
First Claim
1. A media playback method, comprising:
- receiving, by a content delivery network device, a program playback request sent by a user terminal;
if the program playback request carries a user identifier of a user in the content delivery network device, querying, by the content delivery network device, a corresponding relation between the user identifier and personalized information according to the user identifier to obtain the personalized information of the user;
obtaining, by the content delivery network device, a link of advertisement content that corresponds to the user from an advertising server, wherein the link of the advertisement content is obtained by the advertising server according to the personalized information of the user and a preset advertisement configuration policy; and
sending, by the content delivery network device or the advertising server, advertisement content corresponding to the link of the advertisement content to the user terminal.
1 Assignment
0 Petitions
Accused Products
Abstract
The present invention discloses a media playback method and system, a CDN device, and an advertising server. The method includes: receiving, by a CDN device, a program playback request sent by a user terminal; if the program playback request carries a user identifier of a user in the CDN device, querying, by the CDN device, a corresponding relation between the user identifier and personalized information according to the user identifier to obtain the personalized information of the user; obtaining, by the CDN device, a link of advertisement content that corresponds to the user from an advertising server, wherein the link of the advertisement content is obtained by the advertising server according to the personalized information of the user and a preset advertisement configuration policy; and sending, by the CDN device or the advertising server, advertisement content corresponding to the link of the advertisement content to the user terminal.
-
Citations
12 Claims
-
1. A media playback method, comprising:
-
receiving, by a content delivery network device, a program playback request sent by a user terminal; if the program playback request carries a user identifier of a user in the content delivery network device, querying, by the content delivery network device, a corresponding relation between the user identifier and personalized information according to the user identifier to obtain the personalized information of the user; obtaining, by the content delivery network device, a link of advertisement content that corresponds to the user from an advertising server, wherein the link of the advertisement content is obtained by the advertising server according to the personalized information of the user and a preset advertisement configuration policy; and sending, by the content delivery network device or the advertising server, advertisement content corresponding to the link of the advertisement content to the user terminal. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A content delivery network device, comprising:
-
a first obtaining unit, configured to obtain a user identifier of a user terminal; and a personalized information obtaining unit, configured to query a corresponding relation between the user identifier and personalized information according to the user identifier of the user terminal to obtain the personalized information of a user, and send the personalized information of the user to an advertising server, so that the advertising server obtains a link of advertisement content according to the personalized information of the user and a preset advertisement policy. - View Dependent Claims (8, 9, 10, 11, 12)
-
Specification