Co-Mingling System for Delivery of Advertising and Corresponding Methods

• US 20120278161A1
• Filed: 04/28/2011
• Published: 11/01/2012
• Est. Priority Date: 04/28/2011
• Status: Abandoned Application

• Current Assignee: Concurrent Computer Corporation
• Original Assignee: Concurrent Computer Corporation
• Inventors: Lazzaro, William P.
• Application Number:
  US13/096,921
• Publication Number:
  US 20120278161A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A system (100,300) and method (500,600) for delivering advertising selected for a target audience to the target audience are disclosed. The system (100,300) includes an advertising selector (206,306) configured to select one or more advertisements (114,314), which may be interactive and include click-through interaction features (315). The advertisements (114,314) are delivered to user devices (106,107,108,306,307,308) of members of an audience. A detector (208,408) is configured to determine a usage rate, and to detect whether predetermined thresholds for usage were met. Where they were not, a database-mining engine (209,409) determines one or more additional content offerings where at least a portion of the usage set of members was co-mingled, and to then determine one or more future content offerings corresponding thereto. An advertising placement opportunity generator (214,414) then schedules advertisements to be delivered during the future content offerings.

Claims

1. A method for delivering advertising selected for a target audience to the target audience, comprising:

determining whether a predetermined criterion associated with an advertisement selected for delivery to user devices of members of an audience, delivered to the user devices across a network during a first content offering, is achieved with the audience during the first content offering; and

where the predetermined criterion was not met;

performing a co-mingling determination of one or more additional content offerings that occurred within a predetermined usage window meeting a co-mingling criterion meeting or exceeding a predetermined threshold where a plurality of members of a usage group viewed the one or more additional content offerings;

determining when a future content offering corresponding to the one or more additional content offerings will occur;

selecting another advertisement; and

scheduling the another advertisement for delivery during the future content offering.

2. The method of claim 1, wherein the advertisement comprises an interactive advertisement comprising a click-through interaction feature.

3. The method of claim 2, wherein the predetermined criterion comprises a target click-through interaction usage rate.

4. The method of claim 3, further comprising detecting with a click-through detector whether the target click-through interaction usage rate was met by determining a usage set of members of the audience who use the click-through interaction feature during the first content offering.

5. The method of claim 4, wherein the another advertisement comprises another interactive advertisement.

6. The method of claim 5, wherein the another interactive advertisement comprises another click-through user interaction feature.

7. The method of claim 6, wherein the interactive advertisement and the another interactive advertisement are the same.

8. The method of claim 1, wherein the co-mingling criterion comprises a maximum viewership of the usage group selected from all content offerings within the predetermined usage window where at least two members of the usage group received content.

9. The method of claim 1, wherein the co-mingling criterion comprises a predetermined concentration of the usage group of members viewing the one or more additional content offerings.

10. The method of claim 1, wherein the co-mingling criterion comprises a predetermined minimum number of members of the usage group of members viewing the one or more additional content offerings.

11. The method of claim 4, further comprising determining which of the user devices used the click-through interaction feature during the first content offering.

12. The method of claim 11, wherein the determining which of the user devices used the click-through interaction feature during the first content offering comprises determining unique MAC addresses for each of the which of the user devices.

13. The method of claim 12, wherein the scheduling the another advertisement for delivery during the future content offering comprises scheduling the another advertisement for delivery to devices having each of the unique MAC addresses.

14. The method of claim 12, further comprising determining another target click-through interaction usage rate for another usage set of members for the another advertisement.

15. The method of claim 14, further comprising:

performing, with a database mining engine and an audience demographic database, another co-mingling determination of at least one other content offering that occurred within another predetermined usage window where at least another number of the another usage set of members exceeding another determined threshold viewed the at least one other content offering;

determining when another future content offering corresponding to at least one content offering will occur;

selecting a third interactive advertisement; and

scheduling the third interactive advertisement for delivery during the another future content offering.

16. A system for delivering advertising selected for a target audience to the target audience, comprising:

an advertising selector configured to select one or more advertisements for delivery to user devices of members of an audience;

an advertising delivery manager configured to deliver the one or more advertisements to the user devices during content offerings;

a detector configured to determine whether one or more criteria are met for a first advertisement by the audience during a first content offering;

a database mining engine, operable with an audience demographic database, and configured to, when the one or more criteria are not met not met, to determine one or more additional content offerings where at least a portion of a usage group of members was co-mingled, and to then determine one or more future content offerings corresponding to the one or more additional content offerings; and

an advertising placement opportunity generator configured to schedule another advertisement selected by the advertising selector for delivery by the advertising delivery manager during at least one of the one or more additional content offerings.

17. The system of claim 16, wherein the one or more advertisements comprise one or more interactive advertisements.

18. The system of claim 17, wherein the one or more interactive advertisements each comprise one or more click-through interaction features.

19. The system of claim 18, wherein the one or more criteria comprise a minimum target click-through interaction usage rate.

20. The system of claim 18, wherein the detector comprises a click-through detector configured to determine a target click-through interaction usage rate for a first interactive advertisement by the audience during the first content offering, and to detect whether the target click-through interaction usage rate was met by determining a usage set of members of the audience who use a click-through interaction feature of the first interactive advertisement during the first content offering.

21. The system of claim 20, wherein the another advertisement comprises another interactive advertisement.

22. The system of claim 21, wherein the database mining engine is configured to determine the one or more additional content offerings by selecting an additional content offering where a maximum number of members of the usage set of members were viewing.

23. The system of claim 21, wherein the database mining engine is configured to determine the one or more additional content offerings by selecting a plurality of additional content offerings where at least a predetermined minimum number of members of the usage set of members were viewing.

24. The system of claim 23, wherein the database mining engine is configured to determine the at least a predetermined minimum of members of the usage set of members by selecting a viewership of at least one of one or more content offerings.

25. The system of claim 21, further comprising a device identifier configured to identify user devices responsible for use of the click-through interaction feature of the first interactive advertisement during the first content offering.

26. The system of claim 21, wherein at least one of the content offerings comprises a television program.

27. A method for delivering advertising selected for a target audience to the target audience, comprising:

selecting an advertisement for delivery to user devices of members of an audience;

delivering the advertisement to the user devices across a network during a first content offering;

determining a usage rate for the audience during the first content offering; and

where the usage rate was not met;

performing a co-mingling determination of one or more additional content offerings that occurred within a predetermined usage window meeting a co-mingling criterion meeting or exceeding a predetermined threshold where a plurality of members of a usage group viewed the one or more additional content offerings;

determining when a future content offering corresponding to the one or more additional content offerings will occur;

selecting another advertisement; and

scheduling the another advertisement for delivery during the future content offering.

28. The method of claim 27, wherein the advertisement comprises an interactive advertisement comprising a click-through interaction feature.

29. The method of claim 28, wherein the usage rate comprises a target click-through interaction rate.

30. The method of claim 29, further comprising detecting with a click-through detector whether the target click-through interaction rate was met by determining a usage set of members of the audience who use the click-through interaction feature during the first content offering and detecting with the click-through detector whether a minimum number of click-through interactions was met.

31. The method of claim 30, wherein the performing occurs only where the target click-through interaction rate was met, but where the minimum number of click-through interactions was not met.

32. The method of claim 31, wherein the another advertisement comprises another interactive advertisement.

33. The method of claim 28, wherein the usage rate comprises a minimum number of user devices received the advertisement.

34. The method of claim 33, wherein the determining the usage rate comprises determining unique MAC addresses for each of the minimum number of user devices.

35. The method of claim 34, wherein the scheduling the another advertisement for delivery during the future content offering comprises scheduling the another advertisement for delivery to devices having each of the unique MAC addresses.

36. A method for delivering advertising selected for a target audience to the target audience, comprising:

selecting an interactive advertisement comprising a click-through interaction feature for delivery to user devices of members of an audience;

delivering the interactive advertisement to the user devices across a network during a first content offering;

determining a minimum threshold of click-through interactions for the audience during the first content offering;

detecting with a click-through detector whether the minimum threshold of click-through interactions met by determining how many of a usage group of members of the audience use the click-through interaction feature during the first content offering; and

where the minimum threshold of click-through interactions was not achieved;

performing a co-mingling determination of one or more additional content offerings that occurred within a predetermined usage window meeting a co-mingling criterion meeting or exceeding a predetermined threshold where a plurality of members of the usage group viewed the one or more additional content offerings;

determining when a future content offering corresponding to the one or more additional content offerings will occur;

selecting another interactive advertisement; and

scheduling the another interactive advertisement for delivery during the future content offering.

37. A method for delivering advertising selected for a target audience to the target audience, comprising:

selecting an advertisement for delivery to user devices of members of an audience;

delivering the advertisement to the user devices across a network during a first content offering;

determining a minimum threshold of user devices for the audience during the first content offering;

detecting with a detector whether a number of the user devices presenting the advertisement to a user exceeds the minimum threshold of user devices; and

where the minimum threshold of user devices is not exceeded by the number of the user devices presenting the advertisement;

performing a co-mingling determination of one or more additional content offerings that occurred within a predetermined usage window meeting a co-mingling criterion meeting or exceeding a predetermined threshold where a plurality of members of a usage group viewed the one or more additional content offerings;

determining when a future content offering corresponding to the one or more additional content offerings will occur;

selecting another advertisement; and

scheduling the another interactive advertisement for delivery during the future content offering.