TECHNIQUES FOR RENDERING ADVERTISEMENTS WITH RICH MEDIA
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Accused Products
Abstract
In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content'"'"'s subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
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Citations
59 Claims
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1-39. -39. (canceled)
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40. A non-transitory processor-readable medium storing code representing instructions for correlating advertisements to rich media content, the instructions configured to cause a processor to:
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determine a subject matter contained in each of a plurality of segments of an item of rich media content using one or more recognition techniques selected from a group consisting of audio recognition, image recognition, and semantic analysis; select an advertisement from among a plurality of advertisements to associate with each of the plurality of segments of the item of rich media content based at least in part on, at least one of, a probability of a concept match within the plurality of segments, a concentration of one or more concept matches within the plurality of segments, or a first position within a segment from the plurality of segments of a first concept match relative to a second position within that segment of a second concept match; and serve the advertisement for each of the plurality of segments to a device for rendering in conjunction with playing each of the plurality of segments of the item of rich media content on the device. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. An apparatus for correlating advertisements to rich media content, comprising:
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a recognition engine implemented in at least one of a memory or a processing device, the recognition engine configured to determine a concept associated with a segment from a plurality of segments of an item of rich media content based on at least one keyword in the segment, the concept associated with the segment being different than the at least one keyword; and a correlation engine operatively coupled to the recognition engine, the correlation engine configured to select an advertisement from a plurality of advertisements to associate with the segment based at least in part on, at least one of, a probability of a concept match between the concept associated with the segment and a concept of the advertisement, a concentration of one or more concept matches between the concept associated with the segment and the concept of the advertisement, or a first position within the segment of a first concept match between the concept associated with the segment and the concept of the advertisement relative to a second position within the segment of a second concept match between the concept associated with the segment and the concept of the advertisement, the correlation engine configured to send a signal associated with the advertisement to a device such that the device renders the advertisement in conjunction with presenting the segment. - View Dependent Claims (52, 53, 54, 55)
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56. A method for correlating advertisements to rich media content, comprising:
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receiving, from a recognition engine, an identifier of a concept associated with a segment from a plurality of segments of an item of rich media content; selecting, in response to the receiving, an advertisement from a plurality of advertisements to associate with the segment based at least in part on a probability of a concept match between the concept associated with the segment and a concept of the advertisement, whether the advertisement has previously been selected when displayed to a user, and a geographic area where the rich media content will be displayed on the device; and sending a signal associated with the advertisement to a device such that the device renders the advertisement in conjunction with presenting the segment. - View Dependent Claims (57, 58, 59)
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Specification