ADVERTISEMENT STORAGE AND RETRIEVAL

• US 20120278173A1
• Filed: 04/29/2011
• Published: 11/01/2012
• Est. Priority Date: 04/29/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Vaidyanathan, Shankar, Singh, Balbir
• Application Number:
  US13/097,057
• Publication Number:
  US 20120278173A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 7/0027 Collaboration services where a computer is used for data transfer and the telephone is used for telephonic communication

Abstract

Architecture for finding and browsing advertisements presented to a user. In general, the user is able to save advertisements, distribute/share saved advertisements and/or advertisements in the user history, and distribute/share advertisements via existing communication modalities (e.g., email, SMS (short message service), social networks, messaging, etc.). The architecture provides a website the user can access to view the user history of advertisements, coupons, and offers that were presented to the user. Saved advertisements can be made available only for the duration of that particular campaign, beyond which the advertisements can be grayed out and purged with user consent. Additionally, all the advertisements can be published via one or more websites, store advertisements locally on a device, store advertisements in the cloud, and synchronize advertisements across different devices.

Claims

1. A computer-implemented advertisement system, comprising:

an advertisement delivery engine that delivers advertisements for presentation to a user;

a storage component that stores the advertisements presented to the user for access and review; and

a processor that executes computer-executable instructions associated with at least one of the delivery engine or the storage component.

2. The system of claim 1, wherein the storage component is located at least one of local on a user device or in a cloud infrastructure.

3. The system of claim 1, wherein the advertisements include advertisements-of-interest to the user, the advertisements-of-interest are selected from the advertisements and saved in association with the user according to a user identifier.

4. The system of claim 1, further comprising a viewing component via which the advertisements are accessed and viewed.

5. The system of claim 4, wherein the viewing component enables searching and viewing the advertisements in different ways.

6. The system of claim 4, wherein the viewing component includes a browser program that facilitates access to the advertisements and, enables searching and viewing the advertisements in different ways, which ways include at least one of by format, by time, or by category.

7. The system of claim 4, wherein the viewing component enables distribution of an advertisement to nodes of social networks.

8. The system of claim 1, further comprising a subscription component that enables subscription only to advertisements-of-interest, the advertisements-of-interest are pushed to the user.

9. The system of claim 1, further comprising a synchronization component that synchronizes the advertisements across disparate computing devices.

10. A computer-implemented advertisement method, comprising acts of:

serving advertisements to a user;

tracking the advertisements served to the user;

storing the advertisements in association with user information;

providing access to the advertisements to the user; and

utilizing a processor that executes instructions stored in memory to perform at least one of the acts of serving, tracking, storing, or providing.

11. The method of claim 10, further comprising browsing the advertisements according to categories of advertisement properties.

12. The method of claim 10, further comprising publishing the advertisements via an advertisement website and purging advertisements from the website based on duration of an associated advertisement campaign.

13. The method of claim 10, further comprising storing the advertisements at least one of locally or in a cloud infrastructure.

14. The method of claim 10, further comprising synchronizing the advertisements across disparate user devices.

15. The method of claim 10, further comprising sharing the advertisements with other users via social networks and message-type communications.

16. The method of claim 10, further comprising selectively saving advertisements-of-interest from the advertisements and of advertisements received from other users.

17. A computer-implemented advertisement method, comprising acts of:

serving advertisements to a user;

storing the advertisements in association with user information at least one of locally or in a cloud infrastructure;

providing access to the advertisements based on the user information;

selecting advertisements-of-interest from the stored advertisements to at least one of store or delete; and

utilizing a processor that executes instructions stored in memory to perform at least one of the acts of serving, storing, selecting, or providing.

18. The method of claim 17, further comprising rating the advertisements for other users to view.

19. The method of claim 17, further comprising;

providing a mobile-enabled advertisement website accessible by a mobile device; and

managing a user experience of the mobile device according to device capabilities, location, context, and user demographics.

20. The method of claim 17, further comprising storing functionality associated with the advertisements.