SYSTEMS AND METHODS FOR FORMATTING A PRESENTATION IN WEBPAGE BASED ON NEURO-RESPONSE DATA

• US 20120284332A1
• Filed: 11/03/2011
• Published: 11/08/2012
• Est. Priority Date: 11/03/2010
• Status: Abandoned Application

• Current Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Original Assignee: Nielsen Company (US) LLC (RR Donnelley & Sons Company)
• Inventors: Pradeep, Anantha, Gurumoorthy, Ramachandran, Knight, Robert T.
• Application Number:
  US13/288,504
• Publication Number:
  US 20120284332A1
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Example methods, systems and tangible machine readable instructions to format a presentation in a social network are disclosed. An example method includes collecting first neuro-response data from the user while the user is engaged with a social network. The example method also includes formatting the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user.

Claims

1. A method of formatting a presentation, the method comprising:

collecting first neuro-response data from the user while the user is engaged with a social network; and

formatting the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user.

2. A method of claim 1 wherein formatting the presentation comprising formatting the presentation based on a known effective formatting parameter corresponding to at least one of the first neuro-response data or the social network information.

3. A method of claim 1 further comprising:

collecting second neuro-response data at least one of while or after the user is exposed to the presentation;

determining an effectiveness of the presentation based on the second neuro-response data; and

re-formatting the presentation based on the second neuro-response data if the presentation is not effective.

4. A method of claim 1 wherein formatting the presentation is further based on user activity.

5. A method of claim 4 wherein the user activity comprises at least one of the user'"'"'s comments posted on the social network, the user'"'"'s interactions with connections in the social network, or an attention level.

6. A method of claim 1 wherein formatting the presentation is based on a location of user.

7. A method of claim 1 wherein the presentation comprises at least one of a learning material, an advertisement or entertainment.

8. A method of claim 1 wherein the presentation is presented in at least one of a game, a webpage banner, a pop-up display, a newsfeed, a chat message, or an intermediate display while a content is loading.

9. A method of claim 1 wherein the first neuro-response data includes data representative of an interaction between a first frequency band of activity of a brain of the user and a second frequency band different than the first frequency band.

10. A method of claim 1 wherein formatting the presentation comprises determining at least one of a presentation type, a length of presentation, an amount of content presented in a session, a presentation medium, or an amount of content presented simultaneously.

11. A method of claim 1 wherein the social network information comprises at least one of a number of connections of the user in the social network or a complexity of the connections.

12. A system to format a presentation, the system comprising:

a data collector to collect first neuro-response data from a user while the user is engaged with a social network;

a profiler to compile a user profile for a user based on the first neuro-response data; and

a selector to format the presentation based on the user profile and information about a characteristic of the social network.

13. A system of claim 12, wherein the selector is to format the presentation based on a known effective formatting parameter.

14. A system of claim 12, wherein the data collector is to collect second neuro-response data from the user at least one of while or after the user is exposed to the presentation, the profiler to compile the user profile based on the second neuro-response data, the system further comprising an analyzer to determine an effectiveness of the presentation based on the second neuro-response data, the selector to re-format the presentation based on the second neuro-response data if the analyzer determines the presentation not to be effective.

15. A system of claim 12, wherein the selector is to format the presentation based on user activity, wherein the user activity comprises at least one of the user'"'"'s comments posted on the social network, the user'"'"'s interactions with connections in the social network, or an attention level.

16. A system of claim 12 further comprising a location detector to determine a location of the user, the selector to format the presentation based on the location.

17. A system of claim 12, wherein the first neuro-response data includes data representative of an interaction between a first frequency band of activity of a brain of the user and a second frequency band different than the first frequency band.

18. A system of claim 12, wherein the selector is to determine at least one of a presentation type, a length of presentation, an amount of content presented in a session, a presentation medium, or an amount of content presented simultaneously.

19. A tangible machine readable medium storing instructions thereon which, when executed, cause a machine to at least:

collect first neuro-response data from the user while the user is engaged with a social network; and

format the presentation based on the first neuro-response data and social network information identifying a characteristic of the social network of the user.

20. The machine readable medium of claim 19 further causing the machine to:

collect second neuro-response data from the user at least one of while or after the user is exposed to the presentation;

determine an effectiveness of the presentation based on the second neuro-response data; and

re-format the presentation based on the second neuro-response data if the presentation is not effective.