APPARATUS, SYSTEMS AND METHODS FOR IMPROVING COMMERCIAL PRESENTATION

• US 20120284745A1
• Filed: 05/06/2011
• Published: 11/08/2012
• Est. Priority Date: 05/06/2011
• Status: Abandoned Application

• Current Assignee: Echostar Technologies LLC (Echostar Corporation)
• Original Assignee: Echostar Technologies LLC (Echostar Corporation)
• Inventors: Strong, Stephen
• Application Number:
  US13/102,826
• Publication Number:
  US 20120284745A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems and methods of providing different commercial viewing options for a media content event are disclosed. An example media device receives a user selection identifying one of a plurality of commercial viewing options associated with a media content event; determines if commercials are to be presented within at least one commercial break of the media content event based on the received user selection; selects commercials for presentation based on the received user selected commercial viewing option if commercials are determined to be presented during the at least one commercial break; presents the media content event; and presents selected commercials during designated commercial breaks during presentation of the media content event if commercials are determined to be presented during the at least one commercial break.

Claims

1. A method performed at a media device, the method comprising:

receiving a user selection identifying one of a plurality of commercial viewing options associated with a media content event;

determining if commercials are to be presented within at least one commercial break of the media content event based on the received user selection;

selecting commercials to be presented based on the received user selected commercial viewing option if commercials are determined to be presented during the at least one commercial break;

presenting the media content event; and

presenting selected commercials during designated commercial breaks during presentation of the media content event if commercials are determined to be presented during the at least one commercial break.

2. The method of claim 1, wherein receiving a user selection identifying one of the commercial viewing options comprises:

receiving a user selection of a no commercial viewing option from the plurality of commercial viewing options, wherein the no commercial viewing option is associated with a predefined price paid by the user to access the media content event with no presented commercials,

wherein the determining determines that no commercials are to be presented during the at least one commercial break, wherein no commercials are selected, and wherein no commercials are presented.

3. The method of claim 1, further comprising:

presenting a first commercial viewing option defined by a first price, and defined by a first number of commercial breaks; and

presenting a second viewing option defined by a second price, and defined by a second number of commercial breaks,

wherein the second price is greater than the first price, and

wherein a total duration of the second number of commercial breaks is greater than a total duration of the first number of commercial breaks.

4. The method of claim 3, wherein the first number of commercial breaks is defined by a first number of commercial time slots, wherein the second number of commercial breaks is defined by a second number of commercial time slots, and wherein the second number of commercial time slots is greater than the first number of commercial time slots.

5. The method of claim 1, wherein prior to receiving the user selection, the method further comprises:

receiving a plurality of commercials from a server device via a communication system;

storing the plurality of commercials in a memory; and

selecting the commercials to be presented from the plurality of stored commercials.

6. The method of claim 5, wherein selecting the presented commercials comprises:

receiving identification from the server device of the commercials to be presented; and

retrieving the identified commercials from the memory.

7. The method of claim 5, wherein selecting the presented commercials from the plurality of received commercials based on the user selection further comprises:

selecting the commercials to be presented from the memory based on demographic information associated with a user of the media device.

8. The method of claim 1, further comprising:

sending the user selection to a server device via a communication system, wherein the server device selects the commercials to be presented.

9. The method of claim 8, further comprising;

receiving the selected commercials to be presented from the server device.

10. A media device, comprising:

an interface configured to receive a user selection specifying one of a plurality of commercial viewing options associated with a media content event selected for presentation by the user; and

a processor system in signal communication with the interface, the processor system configured to;

present the media content event;

determine whether commercials are to be presented within at least one commercial break in the media content event based on the received user selection; and

if commercials are determined to be presented, present selected commercials during the at least one commercial break based on the received user selection.

11. The media device of claim 10, wherein at least one of the commercial viewing options comprises no commercials, and wherein the media content event is presented with no commercial breaks.

12. The media device of claim 11, wherein the commercial viewing options comprise a first number of commercial breaks for a first price and a second number of commercial breaks for a second price, wherein the second price is greater than the first price, and wherein a total duration of the second number of commercial breaks is greater than a total duration of the first number of commercial breaks.

13. The media device of claim 11, further comprising:

a memory configured to store a plurality of commercials received prior to the user selection,

wherein the processor system is further configured to retrieve selected ones of the stored plurality of commercials from the memory based on the received user selection.

14. The media device of claim 13, wherein the processor system further selects the commercials from the memory based on demographic information associated with a user of the media device.

15. The media device of claim 11, further comprising:

a communication system interface in communication with the processor system and configured to communicatively couple to a server device via a communication system,

wherein the processor system is further configured to send the user selection to the server device.

16. The media device of claim 15, wherein the processor system is further configured to receive a plurality of commercials presented during the at least one commercial break from the server device.

17. A method performed at a server device being in signal communication with a plurality of media devices, the method comprising:

receiving from a media device a user selection specifying one of a plurality of commercial viewing options associated with a media content event;

selecting at least one commercial based on the received user selection, wherein the at least one commercial is to be presented during at least one commercial break during presentation of the media content event; and

sending the selected at least one commercial to the media device via a communication system.

18. The method of claim 17, wherein retrieving comprises:

retrieving demographic information associated with a user associated with the media device; and

selecting the at least one commercial based on the retrieved demographic information.

19. The method of claim 17, further comprising:

defining at least one time slot of the at least one commercial break;

receiving bids from a plurality of merchant-participant entities for the at least one time slot associated with the media content event; and

receiving a specification of the selected at least one commercial from a winning one of the merchant-participant entities.

20. The method of claim 19, wherein prior to receiving the bids, the method further comprising:

communicating demographic information associated with a user associated with the media device to the plurality of merchant-participant entities.