System and Method for Targeting Advertisements

• US 20120284746A1
• Filed: 04/06/2012
• Published: 11/08/2012
• Est. Priority Date: 05/03/2011
• Status: Active Grant

• Current Assignee: Zeta Global Corp. (Zeta Global Holdings Corp.)
• Original Assignee: Collective Media Incorporated
• Inventors: Evans, Justin, Liebowitz, Tyler
• Granted Patent: US 8,949,890 B2
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for performing targeted advertising are described. In particular, ads are targeted to users based on TV viewing behaviors. This is achieved by linking TV viewing behaviors to anonymous digital identifiers, such as online browser keys or cookies.

Claims

1. A system comprising:

memory operable to store at least one program; and

at least one processor communicatively coupled to the memory, in which the at least one program, when executed by the at least one processor, causes the at least one processor to;

receive anonymous identifier data associated with a digital media user;

search a database comprising target list data based on the anonymous identifier data;

wherein the target list data comprises a list of anonymous identifiers that are associated with digital media users and are associated with television viewing behavior indicated by an advertiser; and

receive a list of anonymous identifiers identifying users who are associated with the television viewing behavior indicated by the advertiser.

2. The system of claim 1, wherein the processor is further caused to:

identify an advertisement of the advertiser to serve to the user based on the search of the database.

3. A non-transitory computer-readable storage medium that stores instructions which, when executed by one or more processors, cause the one or more processors to perform a method comprising:

receiving anonymous identifier data associated with a digital media user;

searching a database comprising target list data based on the anonymous identifier data;

wherein the target list data comprises a list of anonymous identifiers that are associated with digital media users and are associated with television viewing behavior indicated by an advertiser; and

receiving a list of anonymous identifiers identifying users who are associated with the television viewing behavior indicated by the advertiser.

4. The non-transitory computer-readable storage medium of claim 3 wherein the method further comprises:

identifying an advertisement of the advertiser to serve to the user based on the search of the database.

5. A computer-implemented method, comprising:

receiving user anonymous identifier data associated with a digital media user;

searching a database comprising target list data based on the anonymous identifier data;

wherein the target list data comprises a list of anonymous identifiers that are associated with digital media users and are associated with television viewing behavior indicated by an advertiser; and

receiving a list of anonymous identifiers identifying users who are associated with the television viewing behavior indicated by the advertiser.

6. The computer-implemented method of claim 5 further comprising:

identifying an advertisement of the advertiser to serve to the user based on the search of the database.