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PRODUCTS AND PROCESSES FOR TARGETING OFFERS TO PLAYERS IN A VIDEO GAME

  • US 20120289315A1
  • Filed: 07/24/2012
  • Published: 11/15/2012
  • Est. Priority Date: 06/08/2010
  • Status: Active Grant
First Claim
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1. An apparatus comprising:

  • a processor, anda memory in communication with the processor,in which the memory stores instructions that, when executed by the processor, direct the processor to perform a process comprising;

    running a massive multi player online game that is operable to simultaneously support a plurality of players via a plurality of video game devices,in which each of the players controls one or more respective player characters;

    in which the players are able to interact with each other in the game;

    determining that a first player character in the game has a particular status in the game;

    searching a database of entries for an entry that specifies the particular status of the first player character, in which each entry specifies;

    a respective offer,a respective status of a player character in the game,a respective virtual item,a respective price to pay for the virtual item, anda respective second player to pay for the virtual item;

    locating an entry in the database that specifies the particular status of the first player character;

    providing, to a player corresponding to the first player character, the offer that is specified by the located entry;

    receiving, from the player corresponding to the first player character, an acceptance of the provided offer;

    providing, to the player corresponding to the first player character, the virtual item that is specified by the located entry; and

    charging the player corresponding to the first player character for the price that is specified by the located entry.

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