USER CONTROLLED ADVERTISING PREFERENCES

• US 20120290393A1
• Filed: 05/13/2011
• Published: 11/15/2012
• Est. Priority Date: 05/13/2011
• Status: Abandoned Application

• Current Assignee: MobiTV Incorporated (Adeia Inc.)
• Original Assignee: MobiTV Incorporated (Adeia Inc.)
• Inventors: Johansson, Kay, Norstrom, Anders
• Application Number:
  US13/107,818
• Publication Number:
  US 20120290393A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Mechanisms provide content consumers with the ability to select types of advertising. Advertising types may include commercials for a particular brand or company, product placement type advertising, commercials interspersed between clips of content, advertising having a particular rating, or no advertising in exchange for payment of a fee or completion of a questionnaire. The advertisement type selections may also apply to different devices the user accesses to consume content, whether content is a movie played using a set top box, a banner advertisement shown alongside an article, or a product placed in a video game. The selections may be applied to a variety of devices associated with a user in a uniform or varying manner.

Claims

1. A method, comprising:

identifying user information associated with a user;

generating a plurality of advertisement type options using the user information, the plurality of advertisement type options including a first option to view a first plurality of advertisements associated with a particular brand;

receiving a first selection for a first advertisement type option;

receiving a request for media content from the user;

presenting the first plurality of advertisements prior to completion of media content playback.

2. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view a second plurality of advertisements associated with a product category.

3. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view a second plurality of advertisements associated with a ratings level.

4. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view the media content commercial free in exchange for payment of a fee.

5. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view the media content after responding to a questionnaire.

6. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view the media content after viewing an extended commercial clip.

7. The method of claim 1, wherein the plurality of advertisement type options includes a second advertisement type option to view the media content interrupted by periodic commercial clips.

8. The method of claim 1, wherein the first selection for the first advertisement type option identifies a first target device.

9. The method of claim 8, wherein a second selection for a second advertisement type option identifies a second target device.

10. The method of claim 9, wherein the first target device is a mobile device.

11. The method of claim 1, wherein the first selection for the first advertisement type option identifies a first time period.

12. The method of claim 10, wherein a second selection for a second advertisement type option identifies a second period.

13. The method of claim 1, wherein user characteristics, device information, and network information is used to generate the plurality of advertisement type options.