System and Method for the Delivery of Customized Information Related to a Specific Product of Interest to a Consumer

• US 20120290440A1
• Filed: 12/16/2010
• Published: 11/15/2012
• Est. Priority Date: 12/30/2009
• Status: Active Grant

• Current Assignee: Avery Dennison Corporation, Avery Dennison Retail Information Services LLC (Avery Dennison Corporation)
• Original Assignee: Avery Dennison Corporation
• Inventors: Hoffman, George, Jooste, Jeffrey P.
• Granted Patent: US 10,169,796 B2
• Time in Patent Office: Days
• US Class Current: 705/26.62
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system and method is provided for delivering customized information related to a specific product of interest to consumer. In practice, the consumer uses a suitably enabled portable, mobile and/or wireless device (e.g., such as a mobile camera phone) to scan or otherwise read a marker associated with a product, retail item or other article of interest. From the marker, a unique ID is obtained (i.e., the marker ID). The marker ID is then used to cross-reference a URL or other like address in a database that relates marker IDs to corresponding URLs. The target URL is returned to the consumer'"'"'s device and an http session is established with a content management server at the target URL. In one suitable embodiment, the content management server obtains a SKU and/or template web page ID that are associated with the marker ID in a database. Suitably, the SKU relates to the specific product with which the marker was associated. Having in this way determined the actual specific product of interest to the consumer, customized information related thereto can be delivered to the consumer'"'"'s device, e.g., via a web page optimized for the identified device. Optionally, the web page content and/or template is obtained from a database that associates the same with the template web page ID received by the content management server.

Claims

1. A process for obtaining product specific information, comprising the steps of:

providing a data base having a collection of product information;

applying a brand identification device to a consumer good, the brand identification device having a unique identifier;

providing a personal data collection device which can read and transmit the unique identifier to the data base;

receiving data from the personal data collection device on a computer;

interpreting the data from the personal data collection device;

transmitting related product information to the personal data collection device;

providing a user interface on the personal data collection device; and

selecting one of the collection of product information using the user interface on the personal data collection device.

2. A process as recited in claim 1, wherein the brand identification device includes at least one of printed information or encoded information relating to the consumer good.

3. A process as recited in claim 2, wherein the encoded information is provided by a RFID device.

4. A process as recited in claim 1, wherein the brand identification device is provided as a virtual image.

5. A process as recited in claim 1, wherein the brand identification device is an apparel hang tag.

6. A system for delivering product specific information, comprising:

a first database including a collection of product information;

a consumer good to which has been provided a tag or brand identification device having a unique identifier;

a personal data collection device which can read and transmit the unique identifier to the data base;

a computer which can receive the data from the personal data collection device, interpret the unique identifier and transmit related product information to the personal data collection device; and

a user interface provided on the personal data collection device to allow the user to select at least one product from the collection of product information.

7. A system as recited in claim 6, wherein the tag or brand identification device includes at least one of printed information or encoded information relating to the consumer good.

8. A system as recited in claim 7, wherein the encoded information is provided by a RFID device.

9. A merchandising system, comprising:

a consumer good having a brand identification device associated therewith, the brand identification device include information that is one of encoded or printed;

a personal data collection device, the personal data collection device is configured to read or decode the information contained on the brand identification device, the personal data device transmitting the information to a computer data base;

the computer data base containing details of associated goods or services related to the information received from the personal data collection device, the computer data base providing the details of the associated goods or services to the personal data device; and

a retail service location to permit a consumer to purchase one or more details related to the information from the consumer good.