Personally Identifiable Information Independent Utilization Of Analytics Data
First Claim
1. A computer-implemented method, comprising:
- receiving, by an analytics system, a first segment definition and a second segment definition, each associated with an account identifier identifying a tracking account for a network property and that is maintained by the analytics system, wherein;
the first segment definition defines a first segment of visitors to a network property and, for each visitor in the first segment, includes a visitor identifier identifying a device used by a visitor to visit the network property and which is issued by the analytics system; and
the second segment definition defines a second segment of visitors to a network property that is different from the first segment of visitors and, for each visitor in the second segment, includes a visitor identifier identifying a device used by a visitor and which is issued by the analytics system;
determining, by the analytics system, whether the first segment and second segment definitions present a personal information exposure risk for one or more of the visitors;
only in response to determining that the segment definitions do not present a personal information exposure risk for one or more of the visitors;
accessing, by the analytics system, tracking data communications for the network property associated with the account identifier, each tracking data communication including a visitor identifier and one or more event statistics describing one or more events related to a visitor interaction of a visitor with the network property;
determining, by the analytics system, one or more segment signals from the tracking data communications that include the visitor identifiers of the first and second segments, each of the or more segment signals positively correlated with only one of the first segment or the second segment; and
generating, by the analytics system, reporting data describing the segment signals and the correlation of the segment signals with the respective first and second segments.
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Accused Products
Abstract
An analytics system receives segment definitions, each associated with an account identifier. The account identifier identifies an analytics tracking account for a publisher. Each segment definition defines a segment of visitors to a network property and, for each visitor in the first segment, includes a visitor identifier identifying a device used by a visitor to visit the network property and which is issued by the analytics system. The publisher selects the visitor identifiers based on customer identifiers that are issued by the publisher, and neither the customer identifiers, nor any personally identifiable information, is provided to the analytics system. The analytics system determines whether the segment definitions present a personal information exposure risk for one or more of the visitors, and processes the segment definitions only in response to determining that the segment definitions do not present a personal information exposure risk for one or more of the visitors.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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receiving, by an analytics system, a first segment definition and a second segment definition, each associated with an account identifier identifying a tracking account for a network property and that is maintained by the analytics system, wherein; the first segment definition defines a first segment of visitors to a network property and, for each visitor in the first segment, includes a visitor identifier identifying a device used by a visitor to visit the network property and which is issued by the analytics system; and the second segment definition defines a second segment of visitors to a network property that is different from the first segment of visitors and, for each visitor in the second segment, includes a visitor identifier identifying a device used by a visitor and which is issued by the analytics system; determining, by the analytics system, whether the first segment and second segment definitions present a personal information exposure risk for one or more of the visitors; only in response to determining that the segment definitions do not present a personal information exposure risk for one or more of the visitors; accessing, by the analytics system, tracking data communications for the network property associated with the account identifier, each tracking data communication including a visitor identifier and one or more event statistics describing one or more events related to a visitor interaction of a visitor with the network property; determining, by the analytics system, one or more segment signals from the tracking data communications that include the visitor identifiers of the first and second segments, each of the or more segment signals positively correlated with only one of the first segment or the second segment; and generating, by the analytics system, reporting data describing the segment signals and the correlation of the segment signals with the respective first and second segments. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 13)
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10. A computer-implemented method, comprising:
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receiving at a computer device associated with an entity that manages a network property, wherein the network property is associated with an account identifier for a tracking account maintained by an analytics system, an application program interface configured to enable an application program executing on the computer device to interface with the analytics system, the application program operable to process one or more segment queries based on the customer identifier issued by the entity and, for each segment query, identify customer identifiers belonging to the segment; processing, at the computer device, a segment query to select customer identifiers that belong to a first segment defined by the segment query; identifying, by the application program interface, visitor identifiers that correspond to the customer identifiers, wherein each visitor identifier identifies a computer device used by a visitor to visit the network property and is issued by the analytics system and is included in tracking data communications from the computer devices that visit the network property, and wherein each tracking data communication including the visitor identifier and one or more event statistics describing one or more events related to a visitor interaction of a visitor with the network property; providing, by the application program interface, a segment definition that defines the segment of visitors to a network property and for each visitor in the first segment includes the visitor identifier identifying the computer device used by a visitor to visit the network property and does not include the customer identifiers of the visitors; and receiving, in response to the segment definition, reporting data describing a segment signal that is positively correlated with the first segment, the segment signal derived by the analytics system from the tracking data communications that include the visitor identifiers of the first segment. - View Dependent Claims (11, 12)
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14. An analytics system, comprising:
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a data processing apparatus; and a memory storage device storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising; receiving a first segment definition and a second segment definition, each associated with an account identifier identifying a tracking account for a network property and that is maintained by the analytics system, wherein; the first segment definition defines a first segment of visitors to a network property and, for each visitor in the first segment, includes a visitor identifier identifying a device used by a visitor to visit the network property and which is issued by the analytics system; and the second segment definition defines a second segment of visitors to a network property and, for each visitor in the second segment, includes a visitor identifier identifying a device used by a visitor and which is issued by the analytics system; determining whether the first segment and second segment definitions present a personal information exposure risk for one or more of the visitors; only in response to determining that the segment definitions do not present a personal information exposure risk for one or more of the visitors; accessing tracking data communications for the network property associated with the account identifier, each tracking data communication including a visitor identifier and one or more event statistics describing one or more events related to a visitor interaction of a visitor with the network property; determining one or more segment signals from the tracking data communications that include the visitor identifiers of the first and second segments, each of the or more segment signals positively correlated with only one of the first segment or the second segment; and generating reporting data describing the segment signals and the correlation of the segment signals with the respective first and second segments. - View Dependent Claims (15, 16, 17, 18, 19)
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20. Software stored in a computer readable storage device and comprising instructions that cause a data processing apparatus to perform operations comprising:
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receiving a first segment definition and a second segment definition, each associated with an account identifier identifying a tracking account for a network property and that is maintained by an analytics system, wherein; the first segment definition defines a first segment of visitors to a network property and, for each visitor in the first segment, includes a visitor identifier identifying a device used by a visitor to visit the network property and which is issued by the analytics system; and the second segment definition defines a second segment of visitors to a network property and, for each visitor in the second segment, includes a visitor identifier identifying a device used by a visitor and which is issued by the analytics system; determining whether the first segment and second segment definitions present a personal information exposure risk for one or more of the visitors; only in response to determining that the segment definitions do not present a personal information exposure risk for one or more of the visitors; accessing tracking data communications for the network property associated with the account identifier, each tracking data communication including a visitor identifier and one or more event statistics describing one or more events related to a visitor interaction of a visitor with the network property; determining one or more segment signals from the tracking data communications that include the visitor identifiers of the first and second segments, each of the or more segment signals positively correlated with only one of the first segment or the second segment; and generating reporting data describing the segment signals and the correlation of the segment signals with the respective first and second segments.
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Specification