INTEGRATED DIGITAL BROADCASTING SYSTEM, NETWORK, AND METHODS

• US 20120291067A1
• Filed: 05/11/2011
• Published: 11/15/2012
• Est. Priority Date: 05/11/2011
• Status: Active Grant

• Current Assignee: Wiles, Brian C.
• Original Assignee: Wiles, Brian C.
• Inventors: Wiles, Brian C.
• Granted Patent: US 8,527,351 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An integrated system, network, and method for providing audio/video broadcasting of programming and advertising content. The system provides sales, traffic, playback automation, and accounting services to a media outlet. The network links multiple integrated systems together between multiple media outlets and advertising clients. The network also provides distribution of programming and advertising content to multiple media outlets simultaneously.

Claims

1. A system for providing audio and video broadcasting services for a media outlet, comprising in combination:

a sales module operable to receive and process orders for advertisements;

a traffic module operable to schedule the broadcast of advertisements and to manage the storage of advertisements and programming content;

an automation module operable to merge programming and advertising content;

an accounting module operable to perform financial accounting functions;

a database operable to store all scheduling, content, and accounting data; and

a content storage module operable to store programming and advertising content.

2. The system of claim 1, wherein the media outlet is broadcasting over traditional television channels or radio frequencies.

3. The system of claim 1, wherein the media outlet is broadcasting over the Internet.

4. The system of claim 1, wherein the media outlet is broadcasting to mobile devices such as mobile telephones.

5. The system of claim 1, wherein the media outlet is broadcasting to highway billboards.

6. The system of claim 1, wherein the sales module is operable to create advertising orders based upon metrics such as demographics and number of viewers.

7. The system of claim 1, wherein the advertising content includes snipes and static images.

8. The system of claim 1, wherein the unique point of contact information is overlaid onto the advertising content during broadcast.

9. A media network used to link media outlets and advertising clients together via the Internet where the functions of the media network comprise in combination:

managing media buys for clients across multiple media outlets;

consolidating programming schedules between media outlets and republishing those schedules;

distributing both programming and advertising content to multiple media outlets simultaneously; and

allocating unique contact information to an ad.

10. The media network of claim 9, wherein the managing of media buys includes the presentment of available media up to the last second before broadcast.

11. The media network of claim 9, wherein the managing of media buys includes the option for a user at a client to negotiate pricing and other terms with a user at a media outlet and vice versa.

12. The media network of claim 9, wherein the programming and advertising content is distributed over multicast UDP.

13. A method for allocating a unique point of contact to an ad, comprising in combination:

determining which media outlets are within conflicting range of the requesting media outlet, wherein the exact location and broadcast range of each media outlet is known;

searching for an unused point of contact that is available for the ad; and

assigning the point of contact to the ad.

14. The method of claim 13, wherein the location of media outlets is the latitude and longitude of the broadcast tower.

15. The method of claim 13, wherein the range of each media outlet is calculated by using a terrestrial radio frequency path analysis software application.

16. The method of claim 13, wherein the point of contact information is a scannable barcode such as a Quick Response (QR) code.