COLLECTION OF MARKETING INFORMATION DEVELOPED DURING VIDEO GAME PLAY
First Claim
Patent Images
1. A system for collecting marketing information related to a video game, comprising:
- a toy including a memory for storing marketing information related to a video game; and
a first video game system, configured for communication with the toy, for executing instructions to conduct video game play using the toy, the first video game system being configured to monitor marketing information and write the marketing information to the memory of the toy.
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Abstract
A system and method for collecting marketing information related to a video game including a physical object such as a toy. The system includes a game console having a processor for executing instructions to conduct video game play using the physical object. During the game play, data related to the toy may be stored for on the physical object or game console and provided to a server for use in developing a marketing strategy for promoting a product.
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Citations
29 Claims
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1. A system for collecting marketing information related to a video game, comprising:
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a toy including a memory for storing marketing information related to a video game; and a first video game system, configured for communication with the toy, for executing instructions to conduct video game play using the toy, the first video game system being configured to monitor marketing information and write the marketing information to the memory of the toy. - View Dependent Claims (2, 3, 4, 5, 7, 8, 9, 10, 13)
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6. (canceled)
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11. A system for collecting marketing information related to a video game, comprising:
a server configured to receive, from a video game system communicatively coupled with a toy, marketing information stored in a memory of the toy, and to store the marketing information in a storage unit for use in developing a marketing strategy, wherein the marketing information is developed during video game play using the toy. - View Dependent Claims (12, 14, 15, 17, 18, 19, 20, 21)
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16. (canceled)
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22. A computer implemented method for collecting video game related marketing information, comprising:
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storing marketing information developed during video game play; providing the marketing information to a server for storage in a storage device; and analyzing the marketing related information to develop a marketing strategy to promote a video game related product. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29)
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Specification