Method and System for Personalized Search Suggestions

• US 20120296743A1
• Filed: 05/19/2011
• Published: 11/22/2012
• Est. Priority Date: 05/19/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Velipasaoglu, Omer Emre, Ozertem, Umut
• Application Number:
  US13/111,058
• Publication Number:
  US 20120296743A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Method, system, and programs for providing personalized suggest-as-you-type suggestions in response to a user search query wherein the personalized query suggestions are based on the user'"'"'s past interactions with the system. The system is able to identify frequent queries issued by the user that result in the user clicking on the same universal resource locator.

Claims

1. A method, implemented on a machine having at least one processor, at least one storage device, and a communication platform connected to a network for providing personalized search query suggestions to a user as the user enters a search query, comprising the steps of:

receiving, via the communication platform, a portion of a query originated from the user,

comparing the received portion of the query to data stored in a first database and a second database;

generating a first set of query suggestions based on the comparing;

generating a second set of query suggestions based on the comparing;

combining the first set of query suggestions and the second set of query suggestions,

and

transmitting, via the communications platform, the combined set of query suggestions before the user completes the query,

wherein the first set of query suggestions is based on information stored in the first database and the second set of query suggestions is based on information stored in the second database.

2. The method of claim 1 further comprising the following:

associating at least one personalized content to the corresponding at least one set of combined query suggestion, and

transmitting, via the communications platform, the at least one personalized content.

16. The method of claim 1 wherein the first database is specific to the user and the second database is common to all users.

17. The method of claim 1 further comprising presenting, to the user via a drop down menu, the combined set of query suggestions.

3. A method, implemented on a machine having at least one processor, storage, and a communication platform connected to a network for generating a personalized query suggestion to a user as the user enters a query, comprising the steps of:

receiving a first search query originated from a user;

monitoring the user'"'"'s response to the search query;

comparing the user'"'"'s response and the search query to data in a personalized database associated with the user;

updating the personalized database based on the results of the comparing;

storing the first search query and the response in the personalized database; and

outputting a personalized query suggestion to a future query, before the user completes the query, that is related to the first query based on the response stored in the personalized database.

5. The method of claim 3 wherein the storing includes storing a plurality of different queries associated with a single universal resource locator.

6. The method of claim 3 further comprising contemporaneously outputting personalized content related to the personalized suggestion.

7. The method of claim 3 wherein the personalized suggestions are ranked based on the user'"'"'s interactions with past suggestions.

8. The method of claim 3 further comprising the steps of:

removing the query and the corresponding response from the personalized database when the query and the response exceed a temporal threshold.

4. The method of claim wherein the storing occurs in response to the updating exceeding a threshold.

9. A machine readable non-transitory and tangible medium having information recorded thereon for suggesting personalized queries to a user as the user enters a query, wherein the information, when read by the machine, causes the machine to perform the following:

receiving a first search query originated from a user;

monitoring the user'"'"'s response to the search query;

comparing the user'"'"'s response and the search query to data in a personalized database associated with the user;

updating the personalized database based on the results of the comparing;

storing the first search query and the response in the personalized database; and

outputting a personalized query suggestion to a future query, before the user completes the query, that is related to the first query based on the response stored in the personalized database.

10. The medium of claim 9 further comprising contemporaneously outputting personalized content related to the personalized suggestion.

11. A method for presenting personalized content, comprising:

tracking, via a machine having at least one processor, at least one storage device, and a communication platform connected to a network, personalized search queries associated with a user;

receiving, via the communication platform connected to the network, information related to a plurality of personalized content from a content provider based on the personalized search queries associated with the user;

associating, via the at least one processor, one or more personalized content with respect to the one or more personalized search queries; and

presenting, via the machine, contemporaneously with the personalized search queries, the one or more personalized content when the one or more personalized search queries are displayed.

12. The method of claim 11, further comprising:

obtaining, via the machine, information related to presentation of the one or more personalized content in connection with the one or more personalized search queries; and

determining, via the at least one processor, statistics associate with the presentation of the one or more personalized content;

updating a storage record associated with the content provider in connection with the one or more personalized content based on the statistics; and

receiving a payment made in association with the one or more personalized content and computed based on the record.

13. The method of claim 11 where the personalized content is n advertisement and the content provider is an advertiser.

14. The method of claim 12 where the personalized content is an advertisement and the content provider is an advertiser.

15. A system, comprising a machine having at least one processor, one storage, and a communication platform connected to a network, for providing personalized query suggestions to a user as the user enters a search query, comprising:

a personalized query engine configured for receiving, processing, and generating personalized search queries based on a search query prefix entered by a user, and

a search engine configured for receiving the search query prefix from a user;

wherein upon receiving a search query prefix from the user, the personalized query engine;

retrieves information from a knowledge storage associated with the user,

generates one or more one or more personalized search queries, and

transmits the one or more personalized search queries in response to the search query prefix.