USING A MEDIA CONTENT RECEIVER TO PROVIDE PROMOTIONAL INFORMATION TO A MOBILE DEVICE

• US 20120296745A1
• Filed: 05/20/2011
• Published: 11/22/2012
• Est. Priority Date: 05/20/2011
• Status: Abandoned Application

• Current Assignee: Echostar Technologies LLC (Echostar Corporation)
• Original Assignee: Echostar Technologies LLC (Echostar Corporation)
• Inventors: Harper, Leslie Ann, Card, John Anthony II
• Application Number:
  US13/112,423
• Publication Number:
  US 20120296745A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/436 Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method of communicating promotional information to a mobile device begins by determining that a user of a media content receiver is likely to be interested in an advertised item. In response to the determination, the method obtains promotional information related to the advertised item, generates a message that includes the promotional information, and communicates the message from the media content receiver in a manner intended for wireless receipt by the mobile device. In certain situations, the message includes or identifies an electronic coupon for the advertised item, and the message is directly transmitted in a wireless format from the media content receiver to the mobile device.

Claims

1. A method of communicating promotional information to a mobile device, the method comprising the steps of:

determining that a user of a media content receiver is likely to be interested in an advertised item;

in response to the determining step, obtaining promotional information related to the advertised item;

generating a message that includes the promotional information; and

communicating the message from the media content receiver in a manner intended for wireless receipt by the mobile device.

2. The method of claim 1, wherein the communicating step comprises wirelessly transmitting the message from the media content receiver.

3. The method of claim 2, wherein the transmitting step comprises wirelessly transmitting the message from the media content receiver directly to the mobile device.

4. The method of claim 3, wherein the transmitting step transmits the message using a short range wireless data communication protocol.

5. The method of claim 1, further comprising operating the media content receiver to present a media content stream to the user, wherein the advertised item is a subject of the media content stream.

6. The method of claim 5, wherein the media content stream comprises a commercial.

7. The method of claim 6, wherein the determining step determines that the user has recorded the commercial.

8. The method of claim 6, wherein the determining step determines that the user has viewed the commercial multiple times.

9. The method of claim 1, wherein the promotional information comprises a coupon for the advertised item.

10. The method of claim 1, wherein the promotional information comprises a uniform resource locator (URL) for a website associated with the advertised item.

11. The method of claim 1, wherein:

the generating step generates the message as an email; and

the communicating step sends the email to the user.

12. The method of claim 1, wherein:

the generating step generates the message as a text message; and

the communicating step sends the text message to the user.

13. A media content receiver comprising:

a content input interface to receive media content from a media content source, the media content comprising a commercial for an advertised item;

a data storage element to store promotional information related to the advertised item;

a content output interface to provide the media content for presentation to a user;

a wireless communication module coupled to the data storage element; and

control circuitry coupled to the content input interface, the data storage element, the content output interface, and the wireless communication module;

wherein;

the control circuitry is configured to determine that the user is likely to be interested in the advertised item and, in response thereto, generate a message for delivery to a mobile device, wherein the message includes the promotional information; and

the wireless communication module is configured to wirelessly transmit the message in a manner intended for receipt by the mobile device.

14. The media content receiver of claim 13, wherein the wireless communication module is configured to wirelessly transmit the message directly to the mobile device using a short range wireless data communication protocol.

15. The media content receiver of claim 13, wherein the control circuitry determines that the user is likely to be interested in the advertised item when the commercial has been recorded.

16. The media content receiver of claim 13, wherein the promotional information comprises a coupon for the advertised item.

17. The media content receiver of claim 13, wherein the promotional information comprises a uniform resource locator (URL) for a website associated with the advertised item.

18. A method of operating a media content receiver to deliver electronic coupons to a mobile device, the method comprising the steps of:

receiving media content from a media content source, the media content comprising program content and commercial content including a commercial;

detecting a command to record the commercial separately from the program content;

in response to detecting the command, obtaining an electronic coupon for something referenced in the commercial; and

wirelessly transmitting a notification from the media content receiver to a mobile device, the notification indicating that the electronic coupon is available for downloading to the mobile device.

19. The method of claim 18, further comprising the step of downloading the electronic coupon from the media content receiver to the mobile device.

20. The method of claim 18, wherein the notification comprises a uniform resource locator (URL) for a website from which the coupon can be downloaded.