FACILITATING PRESENTATION OF ADS RELATING TO WORDS OF A MESSAGE

• US 20120303445A1
• Filed: 08/09/2012
• Published: 11/29/2012
• Est. Priority Date: 08/22/2007
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Jablokov, Victor Roditis, Jablokov, Igor Roditis, Terrell, James Richard II, White, Marc, Paden, Scott Edward
• Granted Patent: US 9,053,489 B2
• Time in Patent Office: Days
• US Class Current: 705/14.42
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 3/167 Audio in a user interface, e.g. using voice commands for navigating, audio feedback
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G10L 21/00 Speech or voice signal processing techniques to produce another audible or non-audible signal, e.g. visual or tactile, in order to modify its quality or its intelligibility G10L19/00 takes precedence
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 51/214 using selective forwarding
• CPC Class Codes: H04L 67/02 : based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 69/329 : in the application layer [OSI layer 7]
• CPC Class Codes: H04M 1/7243 : with interactive means for internal management of messages
• CPC Class Codes: H04M 2201/40 : using speech recognition
• CPC Class Codes: H04M 3/4938 : comprising a voice browser which renders and interprets, e.g. VoiceXML

Abstract

Targeted delivery of contextually relevant ad impressions to a mobile device is provided. The ad impressions are delivered within text messages and/or instant message chat threads. Monetizing of text messaging and instant messaging by providers of such services is achieved, while providing unobtrusive and contextually relevant information to users of such services.

Claims

1. A computer-implemented method comprising:

receiving a message from a first communication device;

obtaining a plurality of advertisements, wherein each of the plurality of advertisements is associated with a respective payment level;

selecting at least one of the plurality of advertisements, wherein the selecting is based at least in part on the respective payment level of the at least one selected advertisement;

communicating the message to a second communication device; and

communicating the at least one selected advertisement to the second communication device.

2. The computer-implemented method of claim 1, wherein the first communication device is a mobile phone.

3. The computer-implemented method of claim 1, wherein the second communication device is a mobile phone.

4. The computer-implemented method of claim 1, wherein the respective payment level for each advertisement is based at least in part on information about a user of the second communication device.

5. The computer-implemented method of claim 1, wherein a content of the at least one advertisement is based at least in part on information about a user of the second communication device

6. The computer-implemented method of claim 1, wherein the at least one advertisement is associated with one or more keywords, and at least one of the one or more keywords matches at least one word included in the message.

7. The computer-implemented method of claim 1, wherein selecting at least one of the plurality of advertisements comprises selecting the advertisement with the highest respective payment level among the plurality of advertisements.

8. The computer-implemented method of claim 1, wherein selecting at least one of the plurality of advertisements is based at least in part on a location of the second communication device.

9. The computer-implemented method of claim 1, further comprising:

sending the message and information about a user of the second communication device to an advertising network; and

wherein obtaining a plurality of advertisements comprises receiving a plurality of advertisements from the advertising network.

10. The computer-implemented method of claim 1, wherein the message is an SMS message.

11. The computer-implemented method of claim 1, wherein the message is an audio message and the computer-implemented method further comprises transcribing the audio message to text.

12. The computer-implemented method of claim 1, wherein the second device comprises the first communication device.

13. A non-transitory computer-readable medium whose contents configure one or more computing systems to perform a method comprising:

receiving a message from a first communication device;

obtaining a plurality of advertisements, wherein each of the plurality of advertisements is associated with a respective payment level;

selecting at least one of the plurality of advertisements, wherein the selecting is based at least in part on the respective payment level of the at least one selected advertisement;

communicating the message to a second communication device; and

communicating the at least one selected advertisement to the second communication device.

14. The non-transitory computer-readable medium of claim 13, wherein the respective payment level for each of the plurality of advertisements is based at least in part on information about a user of the first communication device.

15. The non-transitory computer-readable medium of claim 13, wherein a content of each of the plurality of advertisements is based at least in part on information about a user of the first communication device

16. The non-transitory computer-readable medium of claim 13, wherein the at least one of the plurality of advertisements is associated with one or more keywords, and at least one of the one or more keywords matches at least one word included in the message.

17. The non-transitory computer-readable medium of claim 13, wherein selecting at least one of the plurality of advertisements comprises selecting the advertisement with the highest respective payment level.

18. The non-transitory computer-readable medium of claim 13, wherein the selecting is based at least in part on a location of the first communication device.

19. The non-transitory computer-readable medium of claim 13, wherein the method further comprises:

sending the message and information about a user of the first communication device to an advertising network; and

wherein obtaining a plurality of advertisements comprises receiving a plurality of advertisements from the advertising network.

20. The non-transitory computer-readable medium of claim 13, wherein the message is an instant message.

21. The non-transitory computer-readable medium of claim 13, wherein the message is voicemail and the method further comprises transcribing the voicemail to text.

22. The non-transitory computer-readable medium of claim 13, wherein the second communication device comprises the first communication device.

23. A system comprising one or processors configured to:

receive a message from a first communication device;

obtain a plurality of advertisements, wherein each of the plurality of advertisements is associated with a respective payment level;

select at least one of the plurality of advertisements, wherein the selection is based at least in part on the respective payment level of the at least one selected advertisement;

communicate the message to a second communication device; and

communicate the at least one selected advertisement to the second communication device.

24. The system of claim 23, wherein the respective payment level for each one of the plurality of advertisements is based at least in part on information about a user of the second communication device.

25. The system of claim 23, wherein a content of each of the plurality of advertisements is based at least in part on information about a user of the second communication device

26. The system of claim 23, wherein the at least one of the plurality of advertisements is associated with one or more keywords, and at least one of the one or more keywords matches at least one word included the message.

27. The system of claim 23, wherein the selection comprises selecting the advertisement with the highest respective payment level.

28. The system of claim 23, wherein the selection is based at least in part on a location of the second communication device.

29. The system of claim 23, wherein the one or more processors are further configured to:

send the message and information about a user of the second communication device to an advertising network; and

wherein the plurality of advertisements are received from the advertising network.

30. The system of claim 23, wherein the message is a dictated email message and the one or more processors are further configured to transcribe the dictated email message to text.

31. The system of claim 23, wherein the message is a dictated text message and the one or more processors are further configured to transcribe the dictated text message to text.

32. The system of claim 23, wherein the second communication device comprises the first communication device.