METHODS AND SYSTEMS FOR TARGETING ADVERTISEMENTS ON LOGIN PAGES

• US 20120303454A1
• Filed: 05/26/2011
• Published: 11/29/2012
• Est. Priority Date: 05/26/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Gupta, Aanchal
• Application Number:
  US13/117,011
• Publication Number:
  US 20120303454A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Methods and systems are disclosed which allow targeted advertising on pages where security is a concern, such as login pages. Cookie information may be received at one or more servers over a first domain from a browser application when a user visits a login page using the browser application. The cookie information may then be transmitted to one or more servers over a second domain. At the one or more servers, targeting information may be extracted from the cookie information, and the user may be targeted with one or more advertisements based at least in part on the extracted targeting information.

Claims

1. A method comprising:

using one or more computers, receiving cookie information over a first domain from a browser application when a user visits a login page using the browser application;

transmitting the cookie information to one or more servers over a second domain;

at the one or more servers, extracting targeting information from the cookie information; and

using one or more computers, targeting the user with one or more advertisements based at least in part on the extracted targeting information.

2. The method of claim 1, wherein the extracted targeting information comprises demographic information.

3. The method of claim 1, wherein the first domain is a .com domain.

4. The method of claim 1, wherein the second domain is a .net domain.

5. The method of claim 1, wherein at least one of the one or more servers is an ad server.

6. The method of claim 1, wherein the cookie information comprises of a browser cookie.

7. The method of claim 6, wherein the browser cookie is a non-login cookie.

8. The method of claim 1, wherein targeting the user further comprises targeting the user based on user profile information.

9. The method of claim 1, wherein targeting the user with one or more advertisements further comprises transmitting the advertisements over the second domain.

10. A system comprising:

a first server computer coupled to a network;

a second server computer coupled to the network; and

one or more databases coupled to each of the first and second server computers;

wherein the first server computer is for;

receiving cookie information over a first domain from a browser application when a user visits a login page using the browser application; and

transmitting the cookie information to the second server computer over a second domain;

wherein the second server computer is for;

extracting targeting information from the cookie information; and

targeting the user with one or more advertisements based at least in part on the extracted targeting information.

11. The system of claim 10, wherein the extracted targeting information comprises demographic information.

12. The system of claim 10, wherein the first domain is a .com domain.

13. The system of claim 10, wherein the second domain is a .net domain.

14. The system of claim 10, wherein the cookie information comprises of a browser cookie.

15. The system of claim 14, wherein the browser cookie is a non-login cookie.

16. The system of claim 10, wherein targeting the user further comprises targeting the user based on user profile information.

17. The system of claim 10, wherein targeting the user with one or more advertisements further comprises transmitting the one or more advertisements over the second domain.

18. The system of claim 10, wherein the one or more advertisements are displayed in the browser application.

19. The system of claim 18, wherein the one or more advertisements are displayed in an inline frame in the browser application.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, receiving, over a first domain, cookie information from a browser application when a user visits a login page using the browser application;

transmitting the cookie information to one or more servers over a second domain;

at the one or more servers, extracting targeting information from the cookie information, wherein the targeting information comprises demographic information;

using one or more computers, determining a profile for the user based at least in part on the demographic information; and

using one or more computers, targeting the user with one or more advertisements based at least in part on the profile.