INDIRECT ONLINE ADVERTISEMENTS PROMOTING THIRD-PARTY WEB CONTENT
First Claim
1. Computer-readable media having embodied thereon computer-executable instructions that, when executed by a computing device, perform a method for indirect advertising, the method comprising:
- receiving an identification of third-party web content related to an offering,wherein the third-party web content is published by a third-party publisher, andwherein the offering includes one or more of a product or service;
receiving approval to configure at least one indirect online advertisement for the offering, the at least one indirect online advertisement including a landing page that is presentable on a remote device; and
configuring at least one indirect online advertisement for presentation such that the third-party web content related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems, methods, and computer media for indirect advertising are provided. An identification of third-party web content related to an offering is received. The third-party web content is published by a third-party publisher, and the offering includes one or more of a product or service. Approval to configure at least one indirect online advertisement for the offering is received. The at least one indirect online advertisement includes a landing page that is presentable on a remote device. At least one indirect online advertisement is configured for presentation such that the third-party web content related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement.
24 Citations
20 Claims
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1. Computer-readable media having embodied thereon computer-executable instructions that, when executed by a computing device, perform a method for indirect advertising, the method comprising:
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receiving an identification of third-party web content related to an offering, wherein the third-party web content is published by a third-party publisher, and wherein the offering includes one or more of a product or service; receiving approval to configure at least one indirect online advertisement for the offering, the at least one indirect online advertisement including a landing page that is presentable on a remote device; and configuring at least one indirect online advertisement for presentation such that the third-party web content related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. Computer-readable media having a system embodied thereon including computer-executable instructions that, when executed, perform a method for indirect advertising, the system comprising:
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a content identification component that identifies third-party web content related to an offering, wherein the third-party web content is published by a third-party publisher, and wherein the offering includes one or more of a product or service; an approval component that receives approval to configure at least one indirect online advertisement for the offering, the at least one indirect online advertisement including a landing page that is presentable on a remote device; and an advertisement configuration component that configures at least one indirect online advertisement for presentation such that the third-party web content identified as related to the offering and published by the third-party publisher is reachable via the landing page of the at least one configured indirect online advertisement. - View Dependent Claims (13, 14, 15, 16)
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17. Computer-readable media having embodied thereon computer-executable instructions that, when executed by a computing device, perform a method for indirect advertising, the method comprising:
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receiving advertiser instructions for an offering, wherein the offering includes one or more of a product or service; identifying third-party web content related to the offering, wherein the third-party web content is published by a third-party publisher; and based at least in part on the received advertiser instructions; automatically approving configuration of at least one indirect online advertisement for the offering, the at least one indirect online advertisement including a landing page that is presentable on a remote device, and automatically configuring at least one indirect online advertisement for presentation such that the third-party web content related to the offering and published by the third-party publisher is published on the landing page of the at least one configured indirect online advertisement. - View Dependent Claims (18, 19, 20)
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Specification