DETERMINING INFORMATION ASSOCIATED WITH ONLINE VIDEOS

• US 20120304065A1
• Filed: 05/23/2012
• Published: 11/29/2012
• Est. Priority Date: 05/25/2011
• Status: Abandoned Application

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Cai, Jingzhu
• Application Number:
  US13/479,089
• Publication Number:
  US 20120304065A1
• Time in Patent Office: Days
• US Class Current: 715/719
• CPC Class Codes: G06F 16/748 Hypervideo linking data to content, e.g. by linking an URL to a video object in the context of video distribution systems H04N21/858
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4333 Processing operations in response to a pause request
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 21/8583 by creating hot-spots

Abstract

Determining information associated with a video is described herein, including: receiving a selection associated with a trigger point in a feature frame associated with a streaming video; and presenting a popup layer including content associated with the trigger point.

Claims

1. A system for determining information associated with a streaming video, comprising:

a processor configured to;

receive a selection associated with a trigger point in a feature frame associated with the streamed video, wherein the trigger point comprises a selectable element that in response to being selected, is configured to cause information to be displayed over the video, wherein the featured frame comprises a frame in the video associated with at least one trigger point; and

present a popup layer including content associated with the trigger point; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system of claim 1, wherein the selection is received in response to a cursor being placed over a region of the feature frame associated with the trigger point.

3. The system of claim 1, wherein the processor is further configured to pause the streaming video in response to the selection.

4. The system of claim 1, wherein the processor is further configured to determine the content associated with the trigger point based at least in part on processing a set of preset metadata associated with the trigger point.

5. The system of claim 4, wherein processing the set of preset metadata includes presenting a set of predetermined product information.

6. The system of claim 4, wherein processing the set of preset metadata includes searching for product information at a database.

7. The system of claim 4, wherein processing the set of preset metadata includes searching for product information at a website.

8. The system of claim 4, wherein processing the set of preset metadata includes generating a search query and searching with the generated query at an identified source.

9. The system of claim 1, wherein the popup layer comprises a DIV popup layer.

10. The system of claim 1, wherein the processor is further configured to present a purchase operation control associated with a product in the popup layer.

11. The system of claim 10, wherein the processor is further configured to receive an indication associated with a selection of the purchase operation control and to present a webpage associated with an online transaction platform.

12. The system of claim 10, wherein the processor is further configured to receive an indication associated with a completed product purchase and in response, to resume the video stream.

13. The system of claim 1, wherein the trigger point comprises a first trigger point and the popup layer comprises a first popup layer, wherein the processor is further configured to receive a selection associated with a second trigger point and to present content determined for the second trigger point in a second popup layer.

14. The system of claim 13, wherein the content determined for the second trigger point is determined based at least in part on processing a set of preset metadata associated with the second trigger point.

15. A method for determining information associated with a streaming video, comprising:

receiving a selection associated with a trigger point in a feature frame associated with the streamed video, wherein the trigger point comprises a selectable element that in response to being selected, is configured to cause information to be displayed over the video, wherein the featured frame comprises a frame in the video associated with at least one trigger point; and

presenting a popup layer including content associated with the trigger point.

16. The method of claim 15, wherein the selection is received in response to a cursor being placed over a region of the feature frame associated with the trigger point.

17. The method of claim 15, further comprising determining the content associated with the trigger point based at least in part on processing a set of preset metadata associated with the trigger point.

18. The method of claim 17, wherein processing the set of preset metadata includes presenting a set of predetermined product information.

19. The method of claim 17, wherein processing the set of preset metadata includes searching for product information at a database.

20. The method of claim 17, wherein processing the set of preset metadata includes searching for product information at a website.

21. The method of claim 17, wherein processing the set of preset metadata includes generating a search query and searching with the generated query at an identified source.

22. The method of claim 15, wherein the trigger point comprises a first trigger point and the popup layer comprises a first popup layer, wherein the processor is further configured to receive a selection associated with a second trigger point and to present content determined for the second trigger point in a second popup layer.

23. The method of claim 22, wherein the content determined for the second trigger point is determined based at least in part on processing a set of preset metadata associated with the second trigger point.

24. A computer program product for determining information associated with a streaming video, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:

receiving a selection associated with a trigger point in a feature frame associated with the streamed video, wherein the trigger point comprises a selectable element that in response to being selected, is configured to cause information to be displayed over the video, wherein the featured frame comprises a frame in the video associated with at least one trigger point; and

presenting a popup layer including content associated with the trigger point.