SENTIMENT-BASED CONTENT AGGREGATION AND PRESENTATION

• US 20120304072A1
• Filed: 05/23/2011
• Published: 11/29/2012
• Est. Priority Date: 05/23/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mercuri, Marc E., Tisdale, James O.
• Application Number:
  US13/113,085
• Publication Number:
  US 20120304072A1
• Time in Patent Office: Days
• US Class Current: 715/745
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A content partitioning system is described herein that receives content and automatically determines sentiment information about the content that affects how the content will be displayed. The system can combine sentiment and moderator controls to automatically segregate users by their previous interactions so that they are presented with a subset of content on the site and their influence on the rest of the content is thereby minimized. Upon receiving a request by another user to display content in a forum, the content partitioning system conditionally displays each item based on a variety of criteria. In this way, one group of users can have a reasoned discussion in the same forum that another group of users is behaving badly. Thus, the content partitioning system provides automated moderation of online content that allows discussions to continue in a manner particularly tailored to each user.

Claims

1. A computer-implemented method for conditionally displaying online content to a user of an information system, the method comprising:

receiving a request to display content for a user;

identifying one or more user characteristics associated with the requesting user that determine content suitable for display to the user;

accesses one or more content items that fulfill the received request;

selecting at least one of the accessed content items;

determining a sentiment indication associated with the selected content item;

comparing the determined sentiment of the selected content item with the identified user characteristics to determine whether the selected content item is suitable display for the user;

upon determining that the content item is suitable for display to the user, marking the selected content item for display to the user; and

displaying one or more marked content items to the requesting user in response to the user'"'"'s request,

wherein the preceding steps are performed by at least one processor.

2. The method of claim 1 wherein receiving the request to display content comprises receiving information describing a type of content the user requests to access.

3. The method of claim 1 wherein identifying user characteristics comprises accessing a user profile of the user that includes information related to the user.

4. The method of claim 1 wherein identifying user characteristics comprises determining that the user is an unregistered user and applying default characteristics to the user.

5. The method of claim 1 wherein identifying user characteristics comprises dynamically determining characteristics of the user.

6. The method of claim 1 wherein accessing content items comprises retrieving a list of forum posts for an online forum that the user is requesting to access.

7. The method of claim 1 wherein accessing content items comprises accessing the items from a storage facility that stores content items previously submitted by the user or other users of the system.

8. The method of claim 1 wherein determining the sentiment indication comprises accessing previously determined and assigned characteristics describing the selected content item that were determined upon submission of the item to the system.

9. The method of claim 1 wherein determining the sentiment indication comprises dynamically determining the sentiment of content items as the items are accessed.

10. The method of claim 1 wherein comparing the item sentiment to the user characteristics comprises determining whether a particular user is likely to be interested in the content item.

11. The method of claim 1 wherein comparing the item sentiment to the user characteristics comprises avoiding presenting items to the user from which the user will not derive a threshold level of value.

12. The method of claim 1 wherein marking the content item for display comprises processing multiple content items and marking some items for display to the user and not marking others to be hidden from the user.

13. The method of claim 1 wherein the displayed items exclude those items that the system determined were not suitable for display to the user, whereby the system displays some content items to some users that but does not display the same content items to other users to partition the users by characteristics.

14. A computer system for sentiment-based content aggregation and presentation, the system comprising:

a processor and memory configured to execute software instructions embodied within the following components;

a user identification component that identifies users that interact with the system;

a user profile component that stores user information across user sessions with the system;

a content submission component that receives from a user a submission of content for publication to other users;

a content storage component that stores submitted content for subsequent viewing by users of the system;

a sentiment detection component that evaluates submitted content based on one or more sentiment criteria and rates the content for suitability for display to particular users or groups of users;

a content request component that receives one or more requests to display content items to a user;

a conditional presentation component that determines one or more content items to filter from a user'"'"'s view of content stored by the system; and

a user interface component that provides one or more user interfaces through which the system interacts with users of the system.

15. The system of claim 14 wherein the user identification component identifies users during a content submission phase and during a content viewing phase.

16. The system of claim 14 wherein, upon receiving a request to view content, the user identification component determines the viewing user'"'"'s identity, selects appropriate content for the user, and displays the content to the user.

17. The system of claim 14 wherein, upon receiving a content submission, the user identification component determines the submitting user'"'"'s identity, invokes the content submission component to evaluate sentiment of the content, and stores the submitted content.

18. The system of claim 14 wherein the user profile component is further configured to store characteristics manually or automatically determined that inform the system'"'"'s decisions on how to rate and display content from the user.

19. The system of claim 14 wherein the content submission component is further configured to store information about a user that submitted the content and initiate an automated review of the content so that the content can be classified based on its content and suitability for display to particular groups of users.

20. A computer-readable storage medium comprising instructions for controlling a computer system to receive online content from an author for display to other users of an information system, wherein the instructions, upon execution, cause a processor to perform actions comprising:

receiving a content submission from an author;

identifying one or more characteristics of the content submission and the author that submitted the content;

analyzing a sentiment of the submitted content to determine one or more classifications to which the content is related;

assigning one or more content classifications to the received content that partition various content submissions between one or more classes of users to which to display the content; and

storing the received content submission along with the assigned content classifications in a data store from which the content submission can be accessed upon receiving a request to display the content submission.