TARGETED CONTENT DELIVERY USING OUTDOOR LIGHTING NETWORKS (OLNs)

• US 20120310703A1
• Filed: 07/16/2012
• Published: 12/06/2012
• Est. Priority Date: 10/26/2007
• Status: Active Grant

• Current Assignee: Signify Holding B.V. (Signify N.V.)
• Original Assignee: Koninklijke Philips Electronics N.V. (Koninklijke Philips N.V.)
• Inventors: WANG, JIANFENG, CAVALCANTI, DAVE ALBERTO TAVARES, DOWLING, KEVIN J., MORGAN, FREDERICK, LYS, IHOR A., BLACKWELL, MICHAEL
• Granted Patent: US 10,321,528 B2
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04B 10/114 Indoor or close-range type systems
• CPC Class Codes: H04B 10/116 Visible light communication
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/38 for collecting sensor information
• CPC Class Codes: H05B 45/12 using optical feedback
• CPC Class Codes: H05B 45/30 Driver circuits
• CPC Class Codes: H05B 47/11 by determining the brightness or colour temperature of ambient light
• CPC Class Codes: H05B 47/165 following a pre-assigned programmed sequence; Logic control [LC]
• CPC Class Codes: H05B 47/175 by remote control
• CPC Class Codes: H05B 47/19 via wireless transmission
• CPC Class Codes: Y02B 20/40 Control techniques providing energy savings, e.g. smart controller or presence detection

Abstract

This invention describes a system and method to provide a service to advertisers and businesses that enables adaptation of advertising priorities using information collected by a lighting infrastructure. The system uses outdoor lighting networks to manage/control data sensors connected to a network, e.g. hosted at lighting units. This invention enables new business scenarios where operators and/or owners of the city'"'"'s lighting infrastructure can provide a value added service or generate revenue from ad providers and local businesses by leveraging the data acquired through the lighting and adjacent infrastructure (e.g. sensors) to help the businesses to increase their advertising performance/targets; particularly, with respect to Location Based Services (LBS).

Claims

1. A method of providing a service to business advertisers and Ad Providers that enables adaptation of advertising priorities using information collected by an Outdoor Lighting Network (OLN), said OLN having Lighting Units (LUs) and a Central Management Server (CMS), at least one of the LUs being in communication with a sensor module;

the Ad Providers, on behalf of one or more business advertisers, controlling delivery of content and ads to potential customers;

the method comprising the steps of;

requesting by the CMS that one or more of the sensor modules collect data;

communicating said collected data to the CMS;

providing information by the CMS to one or more Ad Providers; and

,

delivering by the Ad Provider, content and ads to potential customers based on information provided by the CMS.

2. The method of claim 1 further comprising the step of managing priorities of the content and ads based at least in part on the information provided by the CMS.

3. The method of claim 2 wherein said managing priorities step comprises actions taken by one or more of the business advertisers, based at least in part on the information provided by the CMS.

4. The method of claim 2 wherein said managing priorities step comprises actions taken by the Ad Provider, based at least in part on the information provided by the CMS.

5. The method of claim 2 further comprising the step of adjusting advertising prices based on the information provided by the CMS.

6. The method of claim 1 wherein the data collected by the sensor modules is selected from the group consisting of traffic information, environmental information, imaging data and combinations thereof.

7. The method of claim 1 further comprising the following steps performed by the CMS:

receiving one or more service requests from the Ad Provider;

defining events or target alerts associated with service request;

adjusting and scheduling sensor module measurements according to service requests;

aggregating data from the sensor modules;

analyzing the data to identify patterns associated with the certain events or alerts; and

,

informing the Ad Provider when a certain event/alert is detected that may trigger one or more ads.

8. The method of claim 1 wherein the step of delivering ads to the potential customers comprises employment of location based service technology.

9. The method of claim 7 further comprising the CMS communicating with the Ad Provider in order to update content of the one or more ads.

10. The method of claim 7 further comprising the CMS communicating with the Ad Provider in order to update ad related priorities.

11. The method of claim 7 further comprising the CMS communicating with the Ad Provider in order to update one or more target areas of the one or more ads.

12. The method of claim 7 further comprising the CMS communicating with the Ad Provider in order to update bidding price of the one or more ads.

13. The method of claim 7 further comprising the CMS negotiating with the Ad Provider as to prices associated with said one or more service requests.

14. The method of claim 1 wherein the CMS and the Ad Provider are separate entities owned by different business.

15. The method of claim 1 wherein the CMS and the Ad Provider are owned by a single entity, the single entity providing an integrated service which comprises data collection, analysis, event/alert detection, and ad configuration.

16. A system for providing a service to business advertisers that enables adaptation of advertising priorities with third party Ad Providers using information collected by a lighting infrastructure, said system comprising:

an Outdoor Lighting Network (OLN) having a Central Management Server (CMS);

plurality of Lighting Units (LUs), at least one of which containing a communication module;

at least one sensor module, wherein upon request of the CMS, data is sensed by the sensor module and communicated by the communication module to the CMS;

communication means whereby the CMS provides information to one or more Ad Providers based on the at least some of the sensed data; and

,

a delivery means whereby said one or more Ad Providers delivers content and ads to potential customers based on the information.

17. The system of claim 16 further comprising a means for managing priorities of the content and ads based on the information provided by the CMS.

18. The system of claim 16 wherein the data collected by the sensor modules is selected from the group consisting of traffic information, environmental information, imaging data and combinations thereof.

19. The system of claim 16 further comprises:

receiving means for receiving one or more service requests from the Ad Provider;

defining means for defining events or target alerts associated with service request;

means for adjusting and scheduling sensor module measurements according to service requests;

means for aggregating data from the sensor modules;

means for analyzing the data to identify patterns associated with the certain events or alerts; and

,

means for informing the Ad Provider when a certain event/alert is detected that may trigger one or more ads.

20. The system of claim 16 wherein the delivering means comprises location based service technology.

21. The system of claim 19 further comprising a means for communication by the CMS with the Ad Provider in order to update content of the one or more ads.

22. The system of claim 19 further comprising a means for communication by the CMS with the Ad Provider in order to update ad related priorities.

23. The system of claim 19 further comprising a means for communication by the CMS with the Ad Provider in order to update one or more target areas of the one or more ads.

24. The system of claim 19 further comprising a means for communication by the CMS with the Ad Provider in order to update bidding price of the one or more ads.

25. The system of claim 19 further comprising a means for communication by the CMS with the Ad Provider in order to negotiate with the Ad Provider prices associated with said one or more service requests.