METHOD AND APPARATUS FOR CONTROLLING A PERSPECTIVE DISPLAY OF ADVERTISEMENTS USING SENSOR DATA

• US 20120310717A1
• Filed: 05/30/2012
• Published: 12/06/2012
• Est. Priority Date: 05/31/2011
• Status: Abandoned Application

• Current Assignee: Nokia Corporation
• Original Assignee: Nokia Corporation
• Inventors: Kankainen, Mikko Tapio
• Application Number:
  US13/483,939
• Publication Number:
  US 20120310717A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

An approach is provided for controlling perspective display of advertisement using sensor data. The advertising engine causes, at least in part, a presentation of at least one advertisement banner at a device, the advertisement banner including at least one perspective display of one or more advertisement items. The advertising engine determines positional information based, at least in part, on one or more sensors associated with the device. The advertising engine processes and/or facilitates a processing of the positional information to cause, at least in part, a rendering of the at least one perspective display, the one or more advertisement items, or a combination thereof in the at least one advertisement banner.

Claims

1. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

a presentation of at least one advertisement banner at a device, the advertisement banner including at least one perspective display of one or more advertisement items;

positional information based, at least in part, on one or more sensors associated with the device; and

a processing of the positional information to cause, at least in part, a rendering of the at least one perspective display, the one or more advertisement items, or a combination thereof in the at least one advertisement banner.

2. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a monitoring of the positional information, the one or more sensors, or a combination thereof; and

a processing of the monitoring to cause, at least in part, an update of the at least one perspective display, the one or more advertisement items, or a combination thereof.

3. A method of claim 2, wherein the monitoring, the update, or a combination thereof is performed in at least substantially real time, periodically, according to a schedule, on demand, or a combination thereof.

4. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

contextual information associated with the device, the one or more advertisement items, or a combination thereof,

wherein the presentation of the at least one advertisement banner is based, at least in part, on the contextual information.

5. A method of claim 4, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a processing of the contextual information to determine the perspective display, the one or more advertisements items, or a combination thereof.

6. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

an input for specifying a user interaction with the at least one advertisement banner;

a processing of the input, the user interaction, or a combination thereof to determine one or more actions associated with the at least one advertisement banner, the at least one perspective display, the one or more advertisement items, or a combination thereof; and

an initiation of the one or more actions based, at least in part, on the input, the user interaction, or a combination thereof.

7. A method of claim 6, wherein the one or more actions includes, at least in part, an expansion of the perspective display, another presentation of additional information related to the one or more advertisement items, an establishment of a communication session with at least one party associated with the one or more advertisement items, or a combination thereof.

8. A method of claim 1, wherein the at least one perspective display includes, at least in part, a substantially live camera view, a prerecorded panorama view, an augmented reality view, a virtual reality view, a map view, a navigation view, or a combination thereof.

9. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

profile information associated with the device, a user of the device or a combination thereof; and

a processing of the profile information to determine the one or more advertisement items.

10. A method of claim 1, wherein the presentation of the at least one advertisement banner, the at least one perspective display, the one or more advertisement items, or a combination thereof are based, at least in part, on configuration information, preference information, or a combination thereof associated with one or more advertisers.

11. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

cause, at least in part, a presentation of at least one advertisement banner at a device, the advertisement banner including at least one perspective display of one or more advertisement items;

determine positional information based, at least in part, on one or more sensors associated with the device; and

process and/or facilitate a processing of the positional information to cause, at least in part, a rendering of the at least one perspective display, the one or more advertisement items, or a combination thereof in the at least one advertisement banner.

12. An apparatus of claim 11, wherein the apparatus is further caused to:

cause, at least in part, a monitoring of the positional information, the one or more sensors, or a combination thereof; and

process and/or facilitate a processing of the monitoring to cause, at least in part, an update of the at least one perspective display, the one or more advertisement items, or a combination thereof.

13. An apparatus of claim 12, wherein the monitoring, the update, or a combination thereof is performed in at least substantially real time, periodically, according to a schedule, on demand, or a combination thereof.

14. An apparatus of claim 11, wherein the apparatus is further caused to:

determine contextual information associated with the device, the one or more advertisement items, or a combination thereof,

wherein the presentation of the at least one advertisement banner is based, at least in part, on the contextual information.

15. An apparatus of claim 14, wherein the apparatus is further caused to:

process and/or facilitate a processing of the contextual information to determine the perspective display, the one or more advertisements items, or a combination thereof.

16. An apparatus of claim 11, wherein the apparatus is further caused to:

receive an input for specifying a user interaction with the at least one advertisement banner;

process and/or facilitate a processing of the input, the user interaction, or a combination thereof to determine one or more actions associated with the at least one advertisement banner, the at least one perspective display, the one or more advertisement items, or a combination thereof; and

cause, at least in part, an initiation of the one or more actions based, at least in part, on the input, the user interaction, or a combination thereof.

17. An apparatus of claim 16, wherein the one or more actions includes, at least in part, an expansion of the perspective display, another presentation of additional information related to the one or more advertisement items, an establishment of a communication session with at least one party associated with the one or more advertisement items, or a combination thereof.

18. An apparatus of claim 11, wherein the at least one perspective display includes, at least in part, a substantially live camera view, a prerecorded panorama view, an augmented reality view, a virtual reality view, a map view, a navigation view, or a combination thereof.

19. An apparatus of claim 11, wherein the apparatus is further caused to:

determine profile information associated with the device, a user of the device or a combination thereof; and

process and/or facilitate a processing of the profile information to determine the one or more advertisement items.

20. An apparatus of claim 11, wherein the presentation of the at least one advertisement banner, the at least one perspective display, the one or more advertisement items, or a combination thereof are based, at least in part, on configuration information, preference information, or a combination thereof associated with one or more advertisers.