METHOD FOR PROVIDING ADVERTISEMENT, COMPUTER-READABLE MEDIUM INCLUDING PROGRAM FOR PERFORMING THE METHOD AND ADVERTISEMENT PROVIDING SYSTEM
First Claim
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1. A method for providing an advertisement, comprising:
- collecting a visit place history of a mobile apparatus;
predicting a next visit place through a probabilistic reasoning technique based on the collected visit place history; and
selecting an advertisement to be provided based on the predicted next visit place.
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Abstract
A visit-pattern-aware mobile advertising system is provided for urban commercial complexes. In order to provide highly relevant advertisements to mobile users, next visit place is predicted through a probabilistic reasoning technique based on the collected visit place history, and an advertisement to be provided is selected based on the predicted next visit place. Since the advertisement is selectively provided according to the next visit place predicted based on a visit place history of an advertisement receiver, it is possible to increase an advertisement effect.
21 Citations
30 Claims
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1. A method for providing an advertisement, comprising:
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collecting a visit place history of a mobile apparatus; predicting a next visit place through a probabilistic reasoning technique based on the collected visit place history; and selecting an advertisement to be provided based on the predicted next visit place. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer-readable recording medium including a program for executing an advertisement providing method, wherein the advertisement providing method includes:
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collecting a visit place history of a mobile apparatus; predicting a next visit place through a probabilistic reasoning technique based on the collected visit place history; and selecting an advertisement to be provided based on the predicted next visit place. - View Dependent Claims (20, 21, 22)
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23. An advertisement providing system, comprising:
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an advertising client collecting a visit place history to provide the collected visit place history to an advertising server and receiving an advertisement from the advertising server; and the advertising server predicting a next visit place through a Bayesian network based on the visit place history received from the advertising client and providing the advertisement to the advertising client based on the predicted next visit place. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30)
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Specification