SYSTEM AND METHOD FOR DELIVERING CONTENT TO USERS ON A NETWORK
First Claim
1. A method for targeting content to a user, the method being implemented by one or more processors and comprising steps of:
- (a) determining profile information, including information about a user'"'"'s media consumption activities;
(b) receiving one or more inputs from an external source to specify what content to target to the user;
(c) selecting one or more content items to target to the user based on the profile information and the one or more inputs; and
wherein steps (a) through (c) are performed without communicating the user'"'"'s profile information outside of a defined network of devices that are operated under control of the user.
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method for targeting content to users of a device or network of user-operated devices. In an embodiment, profile information is determined about a user'"'"'s media consumption activities. One or more inputs are received from an external source to specify what content to target to the user. One or more content items are selected to target to the user based on the profile information and the one or more inputs. The selection of content items is performed without communicating the profile information outside of the user'"'"'s device or network of user-operated devices.
-
Citations
1 Claim
-
1. A method for targeting content to a user, the method being implemented by one or more processors and comprising steps of:
-
(a) determining profile information, including information about a user'"'"'s media consumption activities; (b) receiving one or more inputs from an external source to specify what content to target to the user; (c) selecting one or more content items to target to the user based on the profile information and the one or more inputs; and wherein steps (a) through (c) are performed without communicating the user'"'"'s profile information outside of a defined network of devices that are operated under control of the user.
-
Specification