SYSTEM AND METHOD FOR ENHANCING AND EXTENDING VIDEO ADVERTISEMENTS

• US 20120311629A1
• Filed: 06/06/2012
• Published: 12/06/2012
• Est. Priority Date: 06/06/2011
• Status: Abandoned Application

• Current Assignee: Remenick PLLC
• Original Assignee: WebTuner Corp.
• Inventors: Zaslavsky, Eduard, Vaysman, Arthur
• Application Number:
  US13/490,338
• Publication Number:
  US 20120311629A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Video advertisement with targeted and/or interactive and/or transaction enabled capabilities systems and methods are disclosed. The invention separates in time the transactional component of the video ad from the product or service message (e.g. commercial). By separating the transaction component of the video ad from the commercial, the viewer'"'"'s experience as intended by the video ad creator is preserved. Additionally, the user experience is optimized for the transactional component by allowing the transactional component to take up extra real-estate on the video screen, allowing the viewer to focus on the transactional components without interfering with the commercial, and allowing the owner of the transactional component to add additional aspects, for example an audio track or moving elements, to improve the effectiveness of the transactional component.

Claims

1. A transaction enabled video advertisement, comprising:

a message component having a start time and an end time; and

a transactional component having a start time and an end time, wherein the start time of the transactional component is after the end time of the message component.

2. The transaction enabled video advertisement of claim 1, wherein the transactional component comprises at least one interactive element.

3. The transaction enabled video advertisement of claim 1, wherein the duration of the transactional component is less than the duration of the message component.

4. The transaction enabled video advertisement of claim 1, wherein the transactional component is an advertisement targeted to members of an audience.

5. The transaction enabled video advertisement of claim 1, wherein the advertisement is for display on at least one of a television, a computer, a tablet, a smart phone, a game console, a radio receiver, and a MP3 player.

6. A method of creating a video advertisement, comprising, on a processor:

receiving a message component of the advertisement for presentation during an advertising break in programming;

receiving a transactional component related to the message component;

presenting the message component and the transactional component in separate time slots during the advertising break.

7. The method of claim 6, wherein the transactional component is not overlaid, superimposed, or displayed during the presentation of the message component.

8. The method of claim 6, wherein the transactional component comprises at least one interactive element.

9. The method of claim 6, wherein the duration of the transactional component is less than the duration of the message component.

10. The method of claim 6, wherein the transactional component is an advertisement targeted to members of an audience.

11. The method of claim 6, wherein the advertisement is for display on at least one of a television, a computer, a tablet, a smart phone, a game console, a radio receiver, and a MP3 player.

12. A method of creating a video advertisement, comprising, on a processor:

receiving a transmission of a program having an advertising segment;

inserting a message component of the advertisement into the advertising segment of the program; and

inserting a transactional component into the advertising segment of the program;

wherein the message component and the transactional component are in separate positions within the advertising segment.

13. The method of claim 12, wherein the transactional component is not overlaid, superimposed, or displayed during the presentation of the message component.

14. The method of claim 12, wherein the transactional component comprises at least one interactive element.

15. The method of claim 12, wherein the duration of the transactional component is less than the duration of the message component.

16. The method of claim 12, wherein the transactional component is an advertisement targeted to members of an audience.

17. The method of claim 12, wherein the advertisement is for display on at least one of a television, a computer, a tablet, a smart phone, a game console, a radio receiver, and a MP3 player.