COMPUTER-READABLE MEDIUM PRODUCT LABEL APPARATUS AND METHOD
First Claim
1. An apparatus comprising:
- a product provided by a source;
a label affixed to the product by the source;
the label comprising an image containing first information visible by and identifying to a purchaser of the product at least one of the product and the source of the product; and
the label further comprising a computer readable medium, distinct from the product and storing instructions executable by a computer of the purchaser of the product.
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Accused Products
Abstract
A user-computer-readable medium provides all or part of a product labeling system for engaging purchasers. Executables, data, or both are recorded in the medium embodied in a tag or other product labeling structure, in order to deliver to a consumer or purchaser engaging presentations of products, information, or registration templates. Purchasers may receive launchers, browsers, viewers, e-mail systems, facsimile centers, players, or the like. Entertainment, games, skill tests, and the like, recorded in the medium as a tag or label may execute to engage a purchaser and provide purchaser profiling information, product purchasing information, and the like to a vendor, while providing additional product information, warranty registrations, applications, entertainment, or the like, to a purchaser.
11 Citations
16 Claims
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1. An apparatus comprising:
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a product provided by a source; a label affixed to the product by the source; the label comprising an image containing first information visible by and identifying to a purchaser of the product at least one of the product and the source of the product; and the label further comprising a computer readable medium, distinct from the product and storing instructions executable by a computer of the purchaser of the product. - View Dependent Claims (2, 3, 4)
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5. An article of manufacture, comprising:
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a product displayed for sale to a retail purchaser at a retail site; a securement, connecting a label to the product; the label, further comprising advertising, visible at a point of purchase, to provide an advertising impression to the retail purchaser for the product; the label, further comprising a computer readable medium operably independent and substantively distinct from the product; and the label, wherein the computer readable medium further comprises instructions executable by a computing device of the retail purchaser. - View Dependent Claims (6, 7, 8, 9, 10, 11)
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12. An apparatus comprising:
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a product provided by a source; a label affixed to the product by the source; the label comprising first information providing an advertising impression, visible by and identifying to a purchaser of the product, at a point of purchase, at least one of the product and the source of the product; the label further comprising a computer readable medium, operably independent and substantively distinct from the product; and the label, wherein the computer readable medium stores instructions executable by a computer of the purchaser of the product. - View Dependent Claims (13, 14, 15, 16)
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Specification