ANALYZING AUDIENCES AT PUBLIC VENUES
First Claim
Patent Images
1. A method for monitoring an audience, comprising:
- receiving transmissions over the air from one or more wireless communication devices belonging to members of the audience at a location; and
analyzing the transmissions in order to derive a characteristic of the audience,wherein the transmissions are selected from a group of transmission types consisting of;
transmissions in response to a signal transmitted over the air for initiating a connection with the wireless communication devices at the location, in accordance with a standard communication protocol; and
transmissions that are broadcast over the air, in accordance with a standard communication protocol, by the one or more wireless communication devices.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for monitoring an audience, includes receiving transmissions over the air, in accordance with a standard communication protocol, from one or more wireless communication devices (24) belonging to members (26) of the audience at a location. The transmissions are analyzed in order to derive a characteristic of the audience.
84 Citations
41 Claims
-
1. A method for monitoring an audience, comprising:
-
receiving transmissions over the air from one or more wireless communication devices belonging to members of the audience at a location; and analyzing the transmissions in order to derive a characteristic of the audience, wherein the transmissions are selected from a group of transmission types consisting of; transmissions in response to a signal transmitted over the air for initiating a connection with the wireless communication devices at the location, in accordance with a standard communication protocol; and transmissions that are broadcast over the air, in accordance with a standard communication protocol, by the one or more wireless communication devices. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 41)
-
-
3. (canceled)
-
18. A method for monitoring an audience, comprising:
-
receiving signals that are transmitted over the air, in accordance with a standard communication protocol, by one or more wireless communication devices belonging to members of the audience; processing the transmissions in order to discover identifiers of the wireless communication devices; and analyzing the identifiers in order to extract demographic information with regard to the members of the audience. - View Dependent Claims (19, 20)
-
-
21. Apparatus for monitoring an audience, comprising:
-
a transceiver, which is configured to be deployed at a location and to receive transmissions over the air from one or more wireless communication devices belonging to members of the audience at the location, wherein the transmissions are selected from a group of transmission types consisting of; transmissions in response to a signal transmitted over the air for initiating a connection with the wireless communication devices at the location, in accordance with a standard communication protocol; and transmissions that are broadcast over the air, in accordance with a standard communication protocol, by the one or more wireless communication devices; and a processing unit, which is configured to analyze the transmissions in order to derive data indicative of a characteristic of the audience.
-
-
22-40. -40. (canceled)
Specification