VALUE-GENERATING ALTERNATIVES TO USING VIRTUAL CURRENCY
First Claim
1. A computer-implemented method, comprising:
- determining, by a computer system of a service provider, that a user wishes to consume a content of the service provider, using virtual currency of the user, wherein usage of the user'"'"'s virtual currency generates or potentially generates a first value for the service provider;
selecting, by the computer system, a value-generating alternative from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user, wherein the selected value-generating alternative generates or potentially generates a second value for the service provider that is greater than the first value; and
causing to be presented to the user, at another computer system of the user, by the computer system, the selected value-generating alternative for the user to consume the content, in lieu of using the virtual currency of the user.
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Accused Products
Abstract
In various embodiments, the present disclosure provides systems, computer-readable media and methods for presenting a user with value-generating alternatives to consuming virtual currency. In some embodiments, it may be determined that a user wishes to consume a content of the service provider, using virtual currency of the user. Usage of the user'"'"'s virtual currency may generate or potentially generate a first value for the service provider. A value-generating alternative may be selected from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user. The selected value-generating alternative may generate or potentially generate a second value for the service provider that is greater than the first value. The selected value-generating alternative may be caused to be presented to the user for the user to consume the content, in lieu of using the virtual currency of the user.
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Citations
22 Claims
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1. A computer-implemented method, comprising:
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determining, by a computer system of a service provider, that a user wishes to consume a content of the service provider, using virtual currency of the user, wherein usage of the user'"'"'s virtual currency generates or potentially generates a first value for the service provider; selecting, by the computer system, a value-generating alternative from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user, wherein the selected value-generating alternative generates or potentially generates a second value for the service provider that is greater than the first value; and causing to be presented to the user, at another computer system of the user, by the computer system, the selected value-generating alternative for the user to consume the content, in lieu of using the virtual currency of the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 10, 11, 12, 13, 14)
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8. The computer-implemented method of claim 8, further comprising:
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calculating an expected value to be generated for the service provider from each of the plurality of value-generating alternatives, based at least in part on the expected levels of participation by the user in the plurality of value-generating alternatives; wherein the value-generating alternative having a highest expected value to be generated is selected from the plurality of value-generating alternatives for presentation to the user. - View Dependent Claims (9)
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15. A non-transitory computer-readable medium having computer-readable code embodied therein, the computer-readable code comprising instructions configured to enable an apparatus, in response to execution of the instructions, to perform a number of operations, including:
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determining that a user wishes to consume a content provided by a service provider, using virtual currency of the user, wherein usage of the user'"'"'s virtual currency generates or potentially generates value for the service provider; calculating expected values to be generated or potentially generated for the service provider from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user, the plurality of value-generating alternatives including one or more of inviting new users to consume content provided by the service provider, generating consumable content for the service provider, and increasing engagement of the content provided by the service provider; selecting a value-generating alternative from the plurality of value-generating alternatives with a highest expected value to be generated or potentially generated for the service provider; and causing to be presented to the user the selected value-generating alternative for the user to consume the content, in lieu of using the virtual currency of the user. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A system, comprising:
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a processor; a content module operated by the processor to facilitate, by a user at a computer system of the user, consumption of a content provided by a service provider; a data collection module operated by the processor to collect data relating to past consumption of content of the service provider by a plurality of users, including the user, over a period of time; and a monetization module operated by the processor to; determine that the user wishes to consume the content of the service provider, using virtual currency of the user, wherein usage of the user'"'"'s virtual currency generates or potentially generates a first value for the service provider; based on the data collected by the data collection module, select a value-generating alternative from a plurality of value-generating alternatives for the user to consume the content, in lieu of using the virtual currency of the user, wherein the selected value-generating alternative generates or potentially generates a second value for the service provider that is greater than the first value; and facilitate the user choosing between the selected value-generating alternative and using the virtual currency of the user. - View Dependent Claims (22)
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Specification