METHOD FOR PROMOTING BEHAVIOR CHANGE THROUGH SOCIAL REWARD MEDIATION

• US 20120316933A1
• Filed: 06/08/2012
• Published: 12/13/2012
• Est. Priority Date: 06/09/2011
• Status: Abandoned Application

• Current Assignee: Massachusetts Institute of Technology
• Original Assignee: Massachusetts Institute of Technology
• Inventors: Pentland, Alex Paul, Rahwan, Iyad
• Application Number:
  US13/492,305
• Publication Number:
  US 20120316933A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Disclosed herein are methods and systems for influencing behavior in social settings. The method/system gathers information about the behavior of socially connected entities/individuals, for example, and computes monetary rewards, for example, to distribute to these individuals, thus giving them incentive to adopt a particular behavior. Examples of applications include health insurance, car insurance, power production, weight-loss programs, and public utilities. These methods and systems can be twice as efficient in terms of effect per cost as compared to previous approaches. These methods and systems can improve overall quality of service among computer networks.

Claims

1. A system for incentivizing activities, the system comprising:

a plurality of entities having preexisting relationships with a given entity;

a monitoring device associated with the given entity and configured to track activities of the given entity;

a feedback mechanism configured to allow the plurality of entities to provide feedback to the given entity regarding the activities of the given entity; and

a reward mechanism configured to determine rewards for the plurality of entities based on the tracked activities of the given entity and configured to provide the rewards to the plurality of entities.

2. A system as in claim 1 wherein the monitoring device is a motion sensor of a personal communications device.

3. A system as in claim 1 wherein the monitoring device is a software program embodied in a computing device, the software program configured to track activities of the given entity with respect to the computing device.

4. A system as in claim 1 wherein the monitoring device is an energy meter associated with a residence.

5. A system as in claim 1 wherein the reward mechanism is further configured to determine a higher reward for the plurality of individuals if the tracked activities of the given entity are in line with a common goal.

6. A system as in claim 1 wherein the plurality of entities are any of individuals involved in a weight-loss program, buyers of car insurance, users of a public utility, and network providers.

7. A system as in claim 1 wherein the rewards include any of a monetary reward if the given entity exercises, a discount if the given entity drives safely, a discount if the given entity uses less energy, and increased bandwidth in a computer network if the given entity handles certain network traffic.

8. A system as in claim 7 wherein the plurality of entities are buyers of car insurance under eighteen years of age.

9. A method for achieving a community goal, the method comprising:

establishing an egonetwork for an individual in a community;

assigning incentives across the individual'"'"'s egonetwork;

measuring the individual'"'"'s contributions toward the community goal;

calculating values for the incentives based on contributions by the individual toward the community goal; and

providing the incentives to members of the individual'"'"'s egonetwork.

10. A method as in claim 9 wherein measuring the individual'"'"'s contributions includes measuring the individual'"'"'s contributions using a monitoring device.

11. A method as in claim 10 wherein measuring the individual'"'"'s contributions using a monitoring device includes obtaining readings from a motion sensor of a personal communications device.

12. A method as in claim 10 wherein measuring the individual'"'"'s contributions using a monitoring device includes using a software program of a computing device used by the individual to track contributions of the individual when using the computing device.

13. A method as in claim 10 wherein measuring the individual'"'"'s contributions using a monitoring device includes obtaining measurements from an energy meter at a residence of the individual.

14. A method as in claim 9 wherein calculating values for the incentives includes assigning a higher value for the incentives if the contributions by the individual are in line with the community goal.

15. A method for achieving a community goal, the method comprising:

establishing positive feedback incentive relationships among individuals with preexisting relationships within a community;

notifying the individuals of incentives for working toward the community goal; and

rewarding individuals with the incentives based on positive feedback relationships with a given individual for behaviors of the given individual toward the community goal.

16. A method as in claim 15 further comprising tracking the behaviors of the given individual using a monitoring device associated with the given individual.

17. A method as in claim 16 wherein tracking the behaviors of the given individual includes obtaining motion sensor readings measuring by the monitoring device.

18. A method as in claim 16 wherein tracking the behaviors of the given individual includes obtaining results from a software program of a computing device used by the given individual, the software program configured to track the behaviors of the given individual when using the computing device.

19. A method as in claim 16 wherein tracking the behaviors of the given individual includes obtaining measurements from an energy meter at a residence of the given individual.

20. A method as in claim 15 wherein rewarding individuals with the incentives includes rewarding individuals with higher incentives if the behaviors of the given individual are in line with the community goal.

21. A method for incentivizing activities, the method comprising:

determining for a given individual a number of other individuals with whom to take part in an incentive mechanism;

notifying individuals of incentive mechanism goals and rewards;

monitoring activities of the given individual;

determining rewards for the other individuals based on the activities of the given individual; and

providing the rewards to the other individuals.

22. A method as in claim 21 wherein monitoring activities of the given individual includes monitoring activities using a monitoring device associated with the given individual.

23. A method as in claim 22 wherein monitoring activities of the given individual includes obtaining readings from a motion sensor of a personal communications device.

24. A method as in claim 22 wherein monitoring activities of the given individual includes using a software program of a computing device used by the given individual to track activities of the given individual when using the computing device.

25. A method as in claim 22 wherein monitoring activities of the given individual includes obtaining measurements from an energy meter at a residence of the given individual.

26. A method as in claim 21 wherein determining a reward for the other individuals includes determining a higher reward for the other individuals if the monitored activities of the given individual are in line with the incentive mechanism goals.

27. A system for discouraging activities, the system comprising:

a plurality of entities having preexisting relationships with a given entity;

a monitoring device associated with the given entity and configured to track activities of the given entity;

a feedback mechanism to allow the plurality of entities to provide feedback to the given entity regarding the activities of the given entity; and

a penalty mechanism configured to determine penalties for the plurality of entities based on the tracked activities of the given entity and configured to confer the penalties on the plurality of entities.

28. A method for incentivizing cooperation among a plurality of networks in communication with a given network, the plurality of networks and given network obligated to forward network traffic to adjacent networks, the method comprising:

establishing a universal quality of service charge for each unit of network traffic handled by the networks;

determining whether the given network attempts to relieve network traffic congestion to improve overall quality of service among the networks; and

allocating a portion of the received charges to networks that attempt to relieve network traffic congestion among the networks.

29. A method as in claim 28 wherein determining whether the given network attempts to relieve network traffic congestion includes determining whether the given network buffers network traffic in an attempt to relieve network traffic congestion.

30. A method as in claim 28 wherein determining whether the given network attempts to relieve network traffic congestion includes determining whether the given network selectively forwards network traffic to less-congested networks.

31. A method as in claim 28 further comprising allowing the plurality of networks to provide feedback to the given network regarding the given network'"'"'s handling of network traffic.