INTEGRATED LOYALTY PROGRAM INFRASTRUCTURE
First Claim
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1. An apparatus, comprising:
- an interface for receiving a brand federated data report comprising data representative of a viewer engagement with pre-defined media content, and data indicating that the viewer forwarded the media content; and
an awards decision system for calculating award points based on the data representative of viewer engagement and data indicating that the viewer forwarded the media content;
wherein the viewer is a member of the loyalty program.
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Abstract
In accordance with an example embodiment, there is disclosed herein a loyalty program directed to consumers of media content such as television. A member of the loyalty program receives rewards for various pre-defined activities. The rewards can be accumulated and redeemed at a future time.
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Citations
20 Claims
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1. An apparatus, comprising:
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an interface for receiving a brand federated data report comprising data representative of a viewer engagement with pre-defined media content, and data indicating that the viewer forwarded the media content; and an awards decision system for calculating award points based on the data representative of viewer engagement and data indicating that the viewer forwarded the media content; wherein the viewer is a member of the loyalty program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method, comprising:
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receiving data indicating a user is requesting to be included into a loyalty program, wherein the loyalty program includes a plurality of loyalty programs associated with a plurality of brands; receiving from a Brand Awards Program Controller associated with a one of the plurality of loyalty programs data representative of rules for validating viewer behavior for each of the plurality of loyalty programs; receiving a raw engagement report comprising data representative of user engagement with a pre-defined media; generating by the validation filter, a first validated engagement report based on the data representative of media activity and first rules for validating view behavior associated with a first of the plurality of loyalty programs; generating by the validation filter, a second validated engagement report based on the data representative of media activity and a second rules for validating view behavior associated with a second of the plurality of loyalty programs; forwarding the first validated engagement report to a Brand Awards Program Controller associated with the first loyalty program; and forwarding the second validated engagement report to a brand awards program controller associated with the second loyalty program. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. Logic encoded in a non-transitory computer readable medium for execution by a processor, and when executed by a processor operable to:
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obtain data representative of viewer engagement with a pre-defined media content, the data representative of viewer engagement comprises data indicating a viewing mode employed to engage the pre-defined media; calculating awards points based on the viewer engagement with the pre-defined media and the viewing mode. - View Dependent Claims (17, 18, 19, 20)
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Specification