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INTEGRATED LOYALTY PROGRAM INFRASTRUCTURE

  • US 20120316936A1
  • Filed: 06/07/2011
  • Published: 12/13/2012
  • Est. Priority Date: 06/07/2011
  • Status: Abandoned Application
First Claim
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1. An apparatus, comprising:

  • an interface for receiving a brand federated data report comprising data representative of a viewer engagement with pre-defined media content, and data indicating that the viewer forwarded the media content; and

    an awards decision system for calculating award points based on the data representative of viewer engagement and data indicating that the viewer forwarded the media content;

    wherein the viewer is a member of the loyalty program.

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