Video Aware Paths

• US 20120317272A1
• Filed: 06/10/2011
• Published: 12/13/2012
• Est. Priority Date: 06/10/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Funk, Gregory Allan, Gatto, Vincent Jr., Rajkumar, Nareshkumar, Hamilton, Theodore Kent
• Granted Patent: US 8,572,243 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14

Abstract

Analytics describing video data published to one or more destination sites are calculated. Metrics describing performance of the video data, such as performance in different geographical areas, in different demographics and in different devices are calculated. An interface simplifies calculation of the video metrics to simplify analysis by allowing a user to identify different videos or sets of videos for analysis. Additionally, interaction with one or more web pages including the video data is also captured and combined with video data performance metrics. For example, the effect of video data on navigation between web pages within a website is described by one or more navigation paths accounting for interaction with video data.

Claims

1. A system for analyzing navigation between web pages included in a website comprising:

an analytics module storing media player state information describing interaction with video data included on a web page in the website, the media player state information associated with a session identifier, and web analytics data describing an interaction with the web page and with one or more additional web pages included in the website and associated with the session identifier; and

a reporting module coupled to the analytics store, the reporting module identifying a next page accessed after interacting with the web page and identifying a previous page accessed before interacting with the web page, the reporting module generating a report identifying a frequency with which the next page was accessed from the web page after interacting with the video data included on the web page and identifying a frequency with which the web page was accessed from the previous page after interacting with video data included on the previous page.

2. The system of claim 1, wherein the report further identifies a frequency with which the next page was accessed from the web page without interacting with the video data included on the web page and a frequency with which the web page was accessed from the previous page without interacting with the video data included on the previous page.

3. The system of claim 1, wherein the report further identifies a number of times the website is exited after interacting with the web page.

4. The system of claim 1, wherein the report further identifies a number of times the website is exited after interacting with the video data included on the web page.

5. The system of claim 1, wherein the media player state information comprises:

a video data identifier, a web page identifier associated with the web page, an address of the user device, a media player state description and a referring web page identifier of a referring web page that directed the user device to the web page.

6. The system of claim 2, wherein the media player state description is at least one of:

an indication that the media player is loaded by the user device, an indication the media player is playing the video data, an indication the media player is paused, an indication the media player is stopped, an indication the media player is displaying an advertisement, a percentage of the video data presented by the media player or a length of time that the media player has presented the video data.

7. The system of claim 3, wherein the media player state description further comprises one or more of data specifying a user of the user device indicated a preference for the video data or data specifying the user device received an input to share the video data.

8. A computer-implemented method for analyzing navigation between web pages included in a website comprising:

identifying a web page included in the website;

identifying a previous page included in the website, the previous page accessed prior to accessing the web page;

identifying a next page included in the web site, the next page accessed prior to accessing the web page;

determining a first frequency with which the web page was accessed from the previous page after an interaction with video data included on the previous page;

determining a second frequency with which the next page was accessed from the web page after an interaction with video data included on the web page; and

generating a report including the first frequency and the second frequency.

9. The computer-implemented method of claim 8, further comprising:

determining a third frequency with which the web page was accessed from the previous page without the interaction with video data included on the previous page;

determining a fourth frequency with which the next page was accessed from the web page without the interaction with video data included on the web page; and

including the third frequency and the fourth frequency in the report.

10. The computer-implemented method of claim 8 further comprising:

determining a number of times the website is exited after interacting with the web page without accessing the video data included on the web page.

11. The computer-implemented method of claim 8 further comprising:

determining a number of times the website is exited after interacting with the video data included on the web page.

12. The computer-implemented method of claim 8, wherein identifying the web page included in the website comprises:

receiving a web identifier associated with the web page.

13. The computer-implemented method of claim 8, wherein identifying the previous page included in the website comprises:

determining a web identifier associated with the web page; and

determining a referring web page identifier associated with the web identifier.

14. The computer-implemented method of claim 8, wherein identifying the next page included in the website comprises:

determining a web identifier associated with the web page; and

determining data associated with a referring web page identifier matching the web identifier.

15. An apparatus comprising a non-transitory computer readable medium encoding instructions thereon that in response to execution by a computing device cause the computing device to perform operations comprising:

identifying a web page included in the website;

identifying a previous page included in the website, the previous page accessed prior to accessing the web page;

identifying a next page included in the web site, the next page accessed prior to accessing the web page;

determining a first frequency with which the web page was accessed from the previous page after an interaction with video data included on the previous page;

determining a second frequency with which the next page was accessed from the previous page after an interaction with video data included on the web page; and

generating a report including the first frequency and the second frequency.

16. The apparatus of claim 15, wherein the operations further comprise:

determining a third frequency with which the web page was accessed from the previous page without the interaction with video data included on the previous page;

determining a fourth frequency with which the next page was accessed from the web page without the interaction with video data included on the web page; and

including the third frequency and the fourth frequency in the report.

17. The apparatus of claim 15, wherein the operations further comprise:

determining a number of times the website is exited after interacting with the web page without accessing the video data included on the web page.

18. The apparatus of claim 15, wherein the operations further comprise:

determining a number of times the website is exited after interacting with the video data included on the web page.

19. The apparatus of claim 15, wherein the operations further comprise:

receiving a web identifier associated with the web page.

20. The apparatus of claim 15, wherein identifying the previous page included in the website comprises:

determining a web identifier associated with the web page; and

determining a referring web page identifier associated with the web identifier.

21. The apparatus of claim 15, wherein identifying the next page included in the website comprises:

determining a web identifier associated with the web page; and

determining data associated with a referring web page identifier matching the web identifier.