Methods and Apparatus for Anonymous User Identification and Content Personalization in Wireless Communication
First Claim
1. A method comprising:
- receiving a content request, a first device identifier, and a user identifier from a first communication device having the first device identifier, the first communication device being used with a subscriber identity module (SIM) card having the user identifier; and
customizing a content with a first user profile including a plurality of personalization parameters and a plurality of first device specific content parameters, the plurality of personalization parameters associated with the user identifier, and the plurality of first device specific content parameters associated with the first device identifier;
wherein the content is customized with a second user profile including the plurality of personalization parameters and a plurality of second device specific content parameters when the content request is received with the user identifier and a second device identifier, the second device identifier associated with a second communication device being used with the SIM card.
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Abstract
Methods and apparatus for providing personalized content to a user of a wireless network include establishing an anonymous user identifier and delivering the user identifier to a content provider. Based on the user identifier, communication with a predetermined data source is established or predetermined data content is selected. In some embodiments, a device identifier is provided in addition to the user identifier and device specific, personalized content is delivered to the user. In one example, a device identifier and a user identifier are based on a mobile station serial number and a subscriber identity module, respectively, and are used in an HTTP header. The anonymous user identifier can be based on a subscriber identity module (SIM) serial number, or a hash of the SIM serial number so that user information such as a user phone numbers is not available to content providers.
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Citations
20 Claims
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1. A method comprising:
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receiving a content request, a first device identifier, and a user identifier from a first communication device having the first device identifier, the first communication device being used with a subscriber identity module (SIM) card having the user identifier; and customizing a content with a first user profile including a plurality of personalization parameters and a plurality of first device specific content parameters, the plurality of personalization parameters associated with the user identifier, and the plurality of first device specific content parameters associated with the first device identifier; wherein the content is customized with a second user profile including the plurality of personalization parameters and a plurality of second device specific content parameters when the content request is received with the user identifier and a second device identifier, the second device identifier associated with a second communication device being used with the SIM card. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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a first device having a first device identifier and operable to send a content request, the content request including the first device identifier and a user identifier, the first communication device being used with a subscriber identity module (SIM) card having the user identifier; a content provider in communication with the first device and operable to receive the content request and configure a content according to a first user profile including a personalization parameter and a first device specific content parameter, the personalization parameter associated with the user identifier, and the first device specific content parameter associated with the first device identifier; wherein the content is customized with a second user profile including the personalization parameter and a second device specific content parameter when the content request includes the user identifier and a second device identifier, the second device identifier associated with a second communication device being used with the SIM card. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium having instructions stored thereon that, when executed by a processor, cause the processor to perform a method, the method comprising:
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receiving a content request, a first device identifier, and a user identifier from a first communication device having the first device identifier, the first communication device being used with a subscriber identity module (SIM) card having the user identifier; and customizing a content with a first user profile including a plurality of personalization parameters and a plurality of first device specific content parameters, the plurality of personalization parameters associated with the user identifier, and the plurality of first device specific content parameters associated with the first device identifier; wherein the content is customized with a second user profile including the plurality of personalization parameters and a plurality of second device specific content parameters when the content request is received with the user identifier and a second device identifier, the second device identifier associated with a second communication device being used with the SIM card. - View Dependent Claims (18, 19, 20)
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Specification