FEE BASED ADVERTISING SYSTEM SUPPORTING DUAL INPUT INTERFACES

• US 20120323672A1
• Filed: 08/21/2012
• Published: 12/20/2012
• Est. Priority Date: 04/19/1999
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: Enpulz LLC
• Inventors: Bennett, James D., Winslade, Christopher C.
• Application Number:
  US13/590,814
• Publication Number:
  US 20120323672A1
• Time in Patent Office: Days
• US Class Current: 705/14.39
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0605 Supply or demand aggregation
• CPC Class Codes: G06Q 30/0611 Request for offers or quotes
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0625 Directed, with specific intent or strategy
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/03 : Credit; Loans; Processing thereof
• CPC Class Codes: G06Q 40/04 : Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: G06Q 40/08 : Insurance

Abstract

An online sales/automatic rebate and coupon redemption system provides online customers automatic retrieval and redemption of all applicable rebates and coupons during purchase. Purchase orders from customers are selectively fulfilled and products are shipped to the customers either by the system for online sales with automatic rebate and coupon redemption or by other merchant or manufacturer environments. The system purchases from merchants using applicable coupons and rebates and then sells the products to the customers, passing the savings to them. The system makes it possible to automatically retrieve coupons and rebates for items in a shopping cart during the activity of an online purchase at an electronic mall or an online merchant site. The system provides coupons to potential customers via email, based on customer profile, geographical information, etc. Manufacturers and merchants can update coupon value and content based on ongoing sales and volume of customer activity.

Claims

1. A method used by a network infrastructure to support a plurality of user devices and a plurality of advertiser, the network infrastructure comprising:

storing a plurality of data collections in a first database, the plurality of data collections corresponding to a plurality of advertisements;

delivering to the first user device of the plurality of user devices first web page data that is used by a first user device of the plurality of user devices to collect user data;

identifying a first data collection from the plurality of data collections, the first data collection including first advertising data, a first limitation, and a first web page link, the identification of the first data collection involving a consideration relating to both the user data collected and the first limitation;

delivering at least a portion of the first data collection to the first user device;

associating a monetary cost based on advertising activity information related to the first data collection;

supporting a browser based interface for communicating with a first of the plurality of advertiser systems;

receiving, via the browser based interface, status information, the status information being related to the advertising activity information;

receiving, via the browser based interface, a second data collection for storage within the first database;

supporting a program interface for communicating with a second of the plurality of advertiser systems; and

receiving, via the program interface, a request relating to a portion of the plurality of data collections.

2. The method of claim 1, further comprising:

storing web site information in a second database; and

identifying, using the user data, a first selection from the second database.

3. The method of claim 1, further comprising:

identifying the second data collection from the first database, the second data collection including second advertising data and a second web page link; and

delivering at least a portion of the second data collection for combination with second web page data in a single web page presentation on a second user device of the plurality of user devices.

4. The method of claim 3, wherein the second web page data is provided by a third party server.

5. The method of claim 3, wherein the second web page data comprises web content search results that is generated at least in part using the user data.

6. The method of claim 3, wherein the first data collection further includes a first indication of a reduction in a sales price.