System And Method For Targeted Advertising And Promotions Using Tabletop Display Devices

• US 20120323676A1
• Filed: 08/29/2012
• Published: 12/20/2012
• Est. Priority Date: 08/01/2007
• Status: Abandoned Application

• Current Assignee: Display Points Technologies, Inc.
• Original Assignee: Display Points Technologies, Inc.
• Inventors: Dublin, Wilbur Leslie III, Fitzgerald, Gregory Scott, Bell, Stuart Andrew, Willard, Brandon Carson
• Application Number:
  US13/598,610
• Publication Number:
  US 20120323676A1
• Time in Patent Office: Days
• US Class Current: 705/14.42
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

In one embodiment, a system includes a plurality of table-top display devices for displaying advertising content associated with advertiser to patrons of a business establishment. Each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on the display screen. The display screen is a touchscreen display. The system also includes a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices. Distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

Claims

1. A system comprising:

a plurality or table-top display devices for displaying advertising content associated with an advertiser to patrons of a business establishment, wherein each of the plurality of table-top display devices includes a display screen configured to display the advertising content, a data storage configured to store content data that defines the advertising or promotional content, and a control unit configured to access the content data in the data storage and control the display of the advertising content on display screen, wherein the display screen is a touchscreen display; and

a server subsystem configured to allow user selection of the content data and to facilitate distribution of the content data to the plurality of table-top display devices;

wherein distribution of the advertising content to the plurality of table-top display devices is at least partially managed by the advertiser.

2. The system of claim 1, wherein the advertising content is distributed to the plurality of table-top display devices at least partially based or one or more geographical locations selected by the advertiser.

3. The system of claim 2, wherein the geographical locations include one or more zip codes, city regions, distances from a particular location, travel times from a particular location, or travel distances from a particular location.

4. The system of claim 1, wherein the advertising content is distributed to the plurality of table-top display devices at least partially based on one or more demographic criteria selected by the advertiser.

5. The system of claim 4, wherein the demographic criteria includes at least one of age or gender.

6. The system of claim 1, wherein the advertising content is distributed to the plurality of table-top display devices at least partially based on one or more time criteria selected by the advertiser.

7. The system of claim 6, wherein the time criteria includes at least one of a time of day, time of week, time of month, time of year, holiday, religious event, cultural event, or local event.

8. The system of claim 1, wherein the advertising content is distributed to the plurality of table-top display devices at least partially based on a number of impressions desired by the advertiser.

9. The system of claim 1, wherein the advertising content is made available to one or more venues, and wherein the advertising content is selectable by the one or more venues for distribution at the one or more venues.

10. The system of claim 9, wherein the availability of the advertising content to the one or more venues is managed by the advertiser.

11. The system of claim 1, wherein one or more images associated with the advertising content are uploadable by the advertiser for authorization by at least one of a network administrator or venue.

12. The system of claim 1, wherein the server subsystem monitors an effectiveness of the advertising content for the advertiser.

13. The system of claim 12, wherein the server subsystem monitors the effectiveness of the advertising content by performing at least one of:

comparing the advertising content to alternative advertising content, comparing the advertising content to previous advertising content, comparing results statistics across venues, determining return-on-investment for the advertising content, generating suggested advertising content based on data of the system, generating suggested advertising content based accumulated data from prior and current performance.

14. The system of claim 1, wherein the server subsystem monitors a performance of interactive feedback to the advertising Content.

15. The system of claim 14, wherein the interactive feedback monitored by the server subsystem comprises direct interactivity via at least one of the plurality of table-top display devices.

16. The system of claim 14, wherein the interactive feedback monitored by the server subsystem comprises indirect interactivity via at least one of text messages, electronic mail, phone calls, or websites.